ad: Annual 2024 Now Open For Entries!
*

Account Wins of the Week: Part 2

Published by

72andSunny – Adidas

Adidas has announced a new partnership with 72andSunny to lead its sport campaigns. The agency will lead creative for Adidas Sport Performance, with responsibility for brand-level global campaigns with a strategic focus on soccer, running and basketball. Adidas will immediately begin working with 72andSunny across their Los Angeles and Amsterdam offices, with both creative centres contributing to the overall long-term creative strategy and activation of Adidas sport categories. Adidas will retain its long-term and highly valued partnership with Carat of Dentsu Aegis Network as its media agency of record worldwide, while Johannes Leonardo, New York City, will continue to serve as the lead creative agency for Originals.

Adidas has announced a new partnership with 72andSunny

Jocelyn Robiot, Adidas senior vice president of brand management, said “Sport is the single most important asset for Adidas,” and their “Communication strategy moving forward will be relentless and aggressive storytelling,” so that they can take this expression to the next level. “With their history of innovation and creating cutting-edge campaigns,” she feels that “72andSunny is the perfect partner” to help them market Adidas as the best sports brand in the world. Glenn Cole, chief creative officer at 72andSunny, said they are “Thrilled to work with Adidas, not just because of their legacy, but because their goal is nothing less than reframing modern sports marketing.”

 

Carat Melbourne – RSPCA Victoria

*

Carat Melbourne has been appointed the media agency of record for RSPCA Victoria following a competitive pitch.

 The RSPCA win adds another not-for-profit cause to Carat's client list, which also includes The Big Issue and the Leukaemia Foundation. As well as its media duties, Carat will be actively involved with the Association, including fundraising and participating in the Million Paws Walk on the 17th May to fight against animal cruelty. 

Bekki Davis, campaigns & communications manager for RSPCA Victoria said they are “Very excited to be working with Carat,” as they “Already have experience working with not-for-profit” and this precedence shows that the team “Will offer informed insight through this experience.”

 Stuart Perry, head of growth & retention at Carat added that “Carat is proud to be working with RSCPA to support their work in the community and the prevention of animal cruelty.”

 

JWT – Philadelphia

*

Mondelēz International has re-appointed its long-standing partner J. Walter Thompson as pan-European creative agency for the Philadelphia cream cheese brand, the most popular cream cheese brand in the world. Indeed, in Europe alone Philadelphia is worth over $1 billion, and invests millions in advertising and media every year. In re-establishing the 50-year old partnership, JWT and Philadelphia are looking to grow the brand’s share of the market even further by developing the strategic and creative platform that will continue to build on the brand’s great advertising heritage, which includes the famous “Angels” spots.

Mondelēz International has re-appointed its long-standing partner J. Walter Thompson as pan-European creative agency for Philadelphia

Greta Hammel, Philadelphia's European equity manager said they are “Delighted to re-appoint JWT and look forward to working closely with a tried and tested partner,” who shares their passion and vision. She says “This new chapter for Philadelphia across Europe will create exciting new creative work to drive a great brand further forward still.” Toby Hoare, JWT's European CEO added that the agency are “Thrilled to have the opportunity to continue to make this iconic brand increasingly relevant and loved across Europe.”

 

Alpha Century – RESCUE Remedy

*

RESCUE has appointed Alpha Century to handle its TV advertising, with the London-based creative agency responsible for the creation of a TV ad to increase awareness of its product portfolio amongst the brand’s core female target market. Hugo Feiler, founder and managing director of Alpha Century, said they are “Delighted to be the creative custodians of Nelson’s RESCUE.” He said they have been “Given the creative license to showcase the brands qualities in an engaging and unexpected way, and are very much looking forward to working with RESCUE to deliver great work and results.”Cis Nijenhuis, senior brand manager for RESCUE, added that "Alpha Century has demonstrated they are the perfect partner to help deliver the next marketing evolution of the RESCUE product range thanks to their creative expertise and strategic insight.”

 

We Are Social – TaylorMade-Adidas Golf

*

Golf brand TaylorMade-Adidas Golf has named We Are Social as its strategic and creative social media agency in Europe. The agency will work with the golfing accessories brand to produce creative ideas led by social thinking, devising a new editorial and art direction strategy, and will also work with them to produce impactful photography and video assets of its biggest players for use across its social channels. We Are Social will also be responsible for managing the social media strategies for multiple brands under the TaylorMade Golf umbrella.

TaylorMade-Adidas Golf has named We Are Social as its strategic and creative social media agency in Europe

Michael Birch, digital and social marketing manager from TaylorMade-Adidas Golf said that “We Are Social has shown outstanding creativity, innovation and first-class strategic insight in its previous work with sports brands,” which is why he feels they are the “Right cultural fit” for them. Mark Wainwright, senior account director at We Are Social, said “Working with TaylorMade-Adidas Golf presents a fantastic opportunity,” for them to bring their “Extensive sports marketing expertise to the golfing sector.”

 

BJL – Ronseal

*

Ronseal has retained BJL as it's creative agency, with BJL to oversee and develop a new integrated campaign for the brand. BJL will be charged with assuming overall communications responsibility including brand planning and strategy, creative across traditional and digital platforms, content creation, consumer and trade PR, and social media strategy. 2015 marks 21 years of the brand's iconic “Does exactly what it says on the tin” tagline. James Smith, marketing director for Sherwin Williams, Ronseal's parent company, said they are delighted to align their communications activity with BJL, “Possessing as they do the ability and expertise to deliver campaigns across multiple platforms,” coupled with a genuine understanding of who the brand are and where they want to take the brand in 2015.” BJL chief executive officer, Nicky Unsworth, adds that the agency is “Delighted” to be helping Ronseal “Maintain and build” its status.

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!