Leaders

ad: Adobe Max 2020
*

5 of the best Women's World Cup ads

Published by

The Women's World Cup kicked off in France this week where 24 teams from across the globe will battle it out over the next month for football's ultimate prize.

The women's game has been slowly but steadily evolving in recent years with more TV coverage, increased fan support and brands now heavily investing in marketing campagins, especially for this latest spectacle.

Here are five ads to whet your appetite for all the on-field action as the games start to come thick and fast. They feature a famous Queen’s speech, characters who become larger than life as dreams are realised and moments that make the difference when it matters.

 

Budweiser - Heart of a King

Agency: DraftLine

 

Fox Sports - GOLIATH

Agency: Wieden+Kennedy New York

 

Nike - Dream Further

Agency: Wieden+Kennedy Portland

 

Qatar Airways - Qatar Airways’ newest destination

Agency: 180 Kingsday

 

Visa - One moment can change the game

Agency: Saatchi & Saatchi

Comments

More Leaders

*

Leaders

Giving voice to the blind – Why innovation defies accessibility

Have you seen the new iPhone? Beautiful piece of design, almost completely button-less, a joy for the eyes. But what if you can't see all that? As technology progresses and designs become more minimal, one fundamental aspect of accessibility starts...

Posted by: Creativepool Editorial
*

Leaders

In memory of Murphy Chou, bright star of Leo Burnett Taiwan

“Hope this is helpful.” Few words can condense Murphy Chou’s spirit more efficiently than these, pulled straight from one of our email exchanges with Leo Burnett Taiwan's former chief creative officer. As the industry gathers to...

Posted by: Creativepool Editorial
ad: Adobe Max 2020
ad: Adobe Max 2020
ad: Adobe Max 2020
ad: Adobe Max 2020