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472 entries recognised at the 2014 Spike Asia awards ceremony

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There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An initial 4984 entries across 18 categories were whittled down to a total of 472 award winning entries. Ted Royer, president of the jury and executive creative director of Droga5, said “It's great to see Asian creativity thriving,” and believed there was work this year that “Will (continue to) inspire for years to come.” Spikes Asia is a collaboration between Lions Festivals (of Cannes Lions fame) and the Haymarket Media Group. It provides the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world. The award ceremony is just the icing on the cake.

The Indian campaign that claimed the most kudos was JWT India's “Make Every Yard Count” campaign for Nike, which took home two golds

India was one of the countries making a big impression, with Indian entrants taking home four gold, nine silver and 32 bronze spikes. The Indian campaign that claimed the most kudos was JWT India's “Make Every Yard Count” campaign for Nike, which took home two golds. Overall, JWT also emerged as the most popular Indian entrants this year, but PHD India and Lowe Lintas also received a gold each for Kan Khajura Tesan and Ogilvy & Mather India bagged a trophy for its entry “The Good Road”, for Castrol Activ/Bengaluru Traffic Police.

Ted Royer discussing Agency Relationships at this year's Spikes

Overall awards were presented to BBDO who claimed “Network of the Year,” followed closely by DDB. Dentsu Tokyo, meanwhile, claimed “Agency of the Year,” whilst “Independent Agency of the Year” went to Fred & Farid's Shanghai branch and the “Media Network of the Year” trophy went to PHD. The “Spikes Palm” award, meanwhile, which recognises production companies, was awarded to the Sydney-based film and design collective, Collider. The Asia Pacific arm of the Coca-Cola Company claimed “Advertiser of the Year,” with Peter Schelstraete, the group's marketing director for the region, accepting the award on the company's behalf.

Spikes Asia provides the region’s creative communications industry with a platform to network and exchange ideas, bringing together the finest creative thinkers from around the world

Winners of the “Young Spikes” were also announced. These are competitions aimed at creatives under the age of 28 and aims to expose the next generation of creative talent. The Philippines claimed the gold medal in the Young Spikes Integrated competition and Indonesia won the Young Spikes media competition. For the first time this year a 'Digital' Young Spikes competition was also held, and South Korea took home the inaugural gold. The winner of the Student Creative Award for Print, meanwhile, was Ravi Moorthy from Temasek Polytechnic, Singapore, fulfilling a brief from The Sovereign Art Foundation in Singapore.

Official Spikes Asia Website

Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK who seriously likes the cut of Ted Royer's jib!

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