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Koppaberg matures with journey into pink gin

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Sugary cider brand Koppaberg has come of age with the introduction of a new product that sees it venture into the pink gin market.

The Swedish drinks maker has expanded into the competitive category with a new premium beverage with packaging designed by independent brand design consultancy Elmwood.

The Kopparberg Premium Gin bottle is meant to reflect its brand expression of flavour, fun and provenance and intends to create standout and desirability.

The key challenge was to take Kopparberg’s youthful audience and offer a more mature and sophisticated drinking experience, as well as its strong heritage in flavoured ciders and give it credibility in the premium gin category.

Inspiration for the design was rooted in the brand’s purpose of unlocking the best times and embracing the outdoors with friends and came from Elmwood’s initial idea of ‘Expect the Unexpected’.

The story behind the illustration focuses on ‘a journey from day to night with friends’ and is often the time when Kopparberg is most enjoyed (the golden hours).

The landscape piece (below) takes the consumer on an unexpected journey of the wild and wonderful with elements of discovery drawing inspiration from Kopparberg’s heritage fruit flavour combinations.

 

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