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Is video interviewing a dream come true or a disaster?

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Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful.

Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually forgotten! So, wouldn't it be great to allow your candidates to pre-record their responses in a comfortable environment without the stress?

Video interviewing has been a part of the recruitment process for many years, but with newer faster technology available to us all, in the recruitment world, video seems to be evolving at a fast rate. The likes of Skype and Go To meeting and Join Me, can provide live interviewing which enables the recruitment process to be totally mobile and cost effective with regards to eliminating travel costs. However there are now more advanced video interview tools from companies such as The Needle, that can facilitate the video interview to be recorded in the candidate’s own time, using a questions and response format, done via a webcam. Recruiters can set up the interview, set a deadline and invite candidates to interview, plus there are other feedback tools such as a rating and commentary functions, that facilitate faster short listing and feedback from hiring managers.

This new tool really can aid the whole recruitment process, for everyone involved:

  • Candidates are given the chance to prepare and rehearse the interview, and provides them with the perfect opportunity to sell themselves at a time when they are most relaxed and at ease letting their true personality and talent shine through. They can record their responses on their laptop, desktop or mobile device, whatever suits them best.
  • Recruiters are able to provide candidates an alternative to the usual interview process, which is especially great if there are geographical or travel issues involved. Once recorded, the interviews can used to refer back to at a later date, providing a strong library of high calibre videos that are available if opportunities arise at a later date that a candidate might be suitable for.
  • Hiring Managers approve as they are presented with a streamline, fast interview process that will help them make faster decisions as they literally have more information to go on than just a CV. They can receive and view the video interviews wherever, whenever and with busy schedules can short list candidates around the clock for a fast turnaround.

While the tool is extremely user friendly, there are always some who challenge the process. Some candidates are initially reluctant to do video interviewing. There may also be a slight generation gap which effects this too with the older generation being less savvy about this type of technology. Others may argue that face-to-face interviews are the only way to truly gauge what a person is like, and that video can produce a false perception.

Technology is fast taking over every aspect of our lives and it is no surprise that tools and such as video are growing in popularity. Cost and time effective tools should be something that every recruitment business explores. While any new process might be met with some resistance, it’s important to peruse if it will enable a better recruitment process. However it looks like video is here to stay and in the mobile, flexible world we are living in offering candidates and clients a faster alternative to the long slog of interview can only be a good thing.

Purple are a specialist creative recruitment consultancy.
https://www.purple-consultancy.com

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