Clothing brand Diesel is giving away a limited number of original jumpsuits from hit Netflix series Money Heist, while challenging fans to disconnect from social media.
In contrast to other brand strategies to try and achieve as much online engagement as possible, Diesel is encouraging viewers to switch off from their social profiles and go off the grid.
After being commissioned to redesign and produce the iconic red jumpsuits of the band in the show, the brand has debuted its own capsule collection seen in the series.
Diesel is inviting users to become part of The Band with a limited number of jumpsuits that were worn by the cast on set up for grabs.
The limited-edition capsule collection is available in select Diesel stores worldwide as well as at diesel.com.
Once disconnected from the internet, fans are invited to sending a fax to participate for one of the 150 original suits from the series. Join The Band here.