ad: Annual 2024 Now Open For Entries!
*

Why brands are striking a chord with emotive campaigns this Christmas

Published by

This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.

Below, Greg Clark, MD of Sheffield-based creative agency, Uber, examines how seasonal spots have evolved and how the most successful brands seem to have made commercial messaging a secondary objective this year...

No matter how cynical we are, Christmas has a reassuring habit of filling us

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Inspiration

*

Inspiration

#MemberSpotlight on product designer Rajeev Karemane

How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...

Posted by: Creativepool Editorial
ad: Annual 2024 Now Open For Entries!