Seoul based company Superfiction recently released this sweet little animation (with a bit of a twist) and it made us want to look into more of their work. This Korean company’s work is based on the concept of the happy life and creative play. Having your driving force as happiness means the stories you create can’t help but be full of life, oddly sweet characters and a bright colour fetish.
Other work includes brand design for Itaewon burger joint Two Broz, which turns anthropomorphic snacks into cute little characters. The best bit about Superfiction is their ability to create characters that pop to life from the screen or page. They’ve got a mischievous twinkle in their eyes and a slick finish.
Coming from different regions and environments means the studio draws on different perspectives to evolve their ideas. Most of their team come from a design background, but what really shines through in their work is the ability to let storytelling lead their content.
And visual storytelling is key to keep people interested in your content. After the boom of infographics and the marketing mantra “content is king” took hold, the role of designers has become extremely important. Visuals are often everything. Although in 2011, The Atlantic ran a slightly hyperbolic article titled Ending The Infographic Plague, marketers and companies still seem to love ‘em.
So what Superfiction have got right is the visual led narratives. The “why”, the impulse to click and discover more, should always overtake the “how” of the user journey. With a visual narrative, you want people to start an exploration into what you’re presenting. It’s been a particular trend of 2015 so far, especially in website design, which is becoming more interactive. As animation becomes more slick, subtle uses bring to life a landing page and encourage users to engage and convert.
But for now, back to some more cute characters from Superfiction.