Unveiling the secrets of our #1 ranked production agency - #AnnualSpotlight

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It had been a while since Saddington Baynes last entered The Annual, but 2020 was the year in which they showed all their prowess in the field. Last year, the team was able to secure a Silver in the 3D category for their Marie Boutteçon project, a masterful demonstration of creativity and skill in production and animation.

Saddington Baynes have been featured countless times on Creativepool before. The team represents a real gem in the production industry, tirelessly focused on producing impactful and award-winning work to change the industry with their talent.

For this Annual Spotlight, we had a chat with Chris Christodoulou, CEO of Saddington Baynes, to discuss the team's experience with the Annual awards.

The final submissions deadline for Annual 2021 is this Thursday, 10th June at midnight! Enter now to grab your slice of creative immortality.


What feels unique about The Annual?

It’s a great opportunity to celebrate the best creative work across all image creators.

How does it feel to have won the Creativepool Annual Awards?

It feels truly satisfying to be awarded in these awards. We’re always delighted that the craft and energy we put into our work is recognised, it keeps us motivated to keep getting better. 

Will you be entering again this year? If so, what are your hopes?

Yes, we will. We exist to create work that we want to be proud of and makes a difference to our client’s businesses. Entering this award is our way of showing that. We hope to win!


Can you tell us more about your winning submissions and what you think impressed the judges?

The animations we created for the launch of Marie Boutteçon watches are captivating. I think they would have been impressed by the sense of elegance and style in each, from the lyrical movement of the camera work to the soft lighting style and the chic music. We really captured the essence of the brand and of Marie herself. 

What advice would you share with other agencies and individuals looking to grab a prize?

Only enter the work you’re most proud and that you believe in the most.


How do you feel Covid has impacted the creative landscape in 2020?

Any disruptive event creates as many opportunities as it does challenges. I’ve seen the paradigm shift many times over the 30 years we’ve been in business, when economic instability means the ‘normal’ way of doing things can no longer answer the needs and demands of the moment, or because people generally have a vested interest in things staying the same. That has happened here, with virtual CGI production techniques no longer be dismissed as tomorrow’s technology.


What are your hopes for 2021 and beyond?

With the innovations and new solutions that have sprung up due to the inability to travel and to shoot, I would like to think that we are entering a new era that is better for the planet, where sustainability is part of a client’s marketing plan.

What is your most exciting project in the next year?

Hmm, good question. We’re able to work on a diverse variety of projects across sectors and we have exciting projects in the works right now. We’ve entered three projects this year that we feel really encapsulate what we’re great at and what moves us creatively. 


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