Leaders

ad:
*

UEFA Super Cup branding bridges east and west

Published by

It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image?

Having taken the reins to oversee the look and feel of the branding last year, digital agency Jellyfish once again created the visual identity for the event in 2019.

The match sees the winner of the UEFA Champions League (Liverpool) take on the winner of the UEFA Europa League (Chelsea) and is a big deal for fans around the world. Created to market the event which took place at Beşiktaş Park in Istanbul, the latest branding reflects both the city’s unique cultural heritage as well as its energy and modernity.

The work features a bespoke logo made up of an icon and word mark. The icon takes inspiration from the Bosphorus Bridge, a famous landmark that unites Istanbul, connecting Europe with Asia.

Beneath the icon sits the word mark, reading Istanbul 2019. The distinctive style of Arabic art and architecture were also used to inspire the new design.

“Sometimes you can overlook the impact of what you create in this business but developing a design that will be seen by more than 50 million people across 90 countries is pretty special,” said Richard West, head of creative at Jellyfish. “What’s more, it truly represents Istanbul’s moment in European football as it hosts such an exciting event.”

 

*

*

*

*

*

Comments

More Leaders

*

Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant self-improvement,...

Posted by: Creativepool Editorial
*

Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
*

Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial