Top 10 Hires of the Week

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Whilst not technically an Ad Land related news piece, this one is big enough news that we thought it was pertinent to at least include it somewhere. Sir Jonathan “Jony” Ive has been promoted to the newly created role of chief design officer at Apple. Ive says the move ( a promotion from his previous role as senior vice president of design) will free him up from some of the administrative and management work and allow him more time to actually do what he's best at; designing! The reshuffle was announced in an interview with Ive and Apple chief executive Tim Cook conducted by Stephen Fry for the Daily Telegraph. As part of the reshuffle, fellow Briton and iPhone architect Richard Howarth becomes Apple’s head of industrial design and American Alan Dye has been named as the new head of user interface.

Jony Ive has been promoted to the newly created role of chief design officer at Apple

Ive has been leading on almost all aspects of Apple’s design since 2012, when a similar reshuffle saw him take responsibility for Apple’s software as well as its hardware design, moving from his previous role as senior vice-president of industrial design. This shake-up saw both SVP of iOS software Scott Forstall and head of retail John Browett leave the company. Since then Ive has led not only on all aspects of projects such as the Apple Watch, but was also in charge of the redesign of Apple Stores, working with Apple’s senior vice-president of retail Angela Ahrends. According to Fry in the Telegraph interview, Ive also designed the meeting tables at Apple’s headquarters in Cupertino, California. Prior to joining Apple, Ive has worked with Clive Grinyer and Martin Darbyshire at consultancy Tangerine. Ive has nearly 5,000 patents to his name, with Fry pointing out that: “To give you some point of comparison, Edison was granted 2,332.”




The full service integrated creative agency Doner, has announced the promotion of Sophie Edwards, formerly Group Account Director, to the role of Client Services Director at the agency, effective immediately. Reporting into Managing Director, Andrew Hawkins, in her new role, Edwards will head up account management across Doner’s London and Bath offices, overseeing a number of the agency’s clients which include Fiat, Jeep, Nikon, Du Pont and Invisalign. With 15 years’ experience in advertising and PR, Edwards joined Doner in 2013 from The Red Brick Road where she was Business Director from 2007. She began her career at Publicis, and has experience working across the retail, FMCG, alcohol, automotive and charity industries. Since joining Doner she has been instrumental in heading up a number of key accounts at the agency, including Invisalign, for which Doner won the Excellence in Integrated Digital Communications category at the 2014 Communiqué Awards, the most prestigious award for healthcare marketing.

Doner has announced the promotion of Sophie Edwards to the role of Client Services Director

Andrew Hawkins, Managing Director, said: “In her two years at Doner Sophie has done a phenomenal job, not only servicing existing clients and growing these accounts, but she has also been instrumental in some recent new business wins. As well as an acute business acumen, Sophie brings energy, optimism and a fair amount of joy to the agency and this is a role that will benefit from her special brand of leadership.” Sophie Edwards, Client Services Director, added: “These are exciting times at Doner. We’re growing relationships with existing clients, as well as winning new business. We have a great team creating compelling content and connecting with consumers in a way that is making a real difference to our clients’ businesses.” Edwards added “I’m looking forward to the challenge of my new role.”


Chime Communications


Ian Priest is leaving Chime Communications, where he is an executive board member, to pursue other opportunities within the industry. Priest, who was the IPA president until earlier this year, has been at Chime since 2005. He will go on leave at the end of this month. Priest began his advertising career in the 80s at IMP, the promotional marketing agency. He moved to Howell Henry Chaldecott Lury in 1993, rising to managing director. In 2002, Priest launched VCCP with Charles Vallance, Adrian Coleman and Rooney Carruthers. VCCP sold to Chime in 2005, when Priest began to take wider group roles. Between 2013 and 2015, Priest was the president of the IPA. He was succeeded in March by Tom Knox, a founder of DLKW Lowe.

Ian Priest is leaving Chime Communications to pursue other opportunities in the industry

Priest said that he could not discuss his next move because it had not yet been finalised, but said that it would be within the advertising and commercial sector and would not conflict with Chime. He said: “Last month, I handed over the IPA presidency and it seemed an appropriate time to consider my future. I have been part of the Chime family for the last ten years, working across VCCP, Chime Ventures and CSM, and have enjoyed every minute. I hope to continue our relationship as I move into my new role, which I’m very excited about.” Lord Sebastian Coe, the chairman of CSM, Chime’s sport and entertainment division, added: “Ian was instrumental in helping us transition from PMP Legacy to CSM Strategic. I will be sorry to lose him.”


Tribal Worldwide


Tribal Worldwide London has appointed former SapientNitro Director of Program Management Mark Smith to the newly created role of Director of Delivery. Mark will work across a wide range of the agency’s clients, reporting directly to Managing Director, Tom Roberts. During his decade at SapientNitro, Smith ran the Program Management domain as well as leading delivery for some of the company’s key engagements. His most recent responsibilities include digital projects for Unilever, eCommerce work for two of the largest retailers in the UK, and service delivery management for Vodafone.

Tribal Worldwide London has appointed Mark Smith as Director of Delivery

Tom Roberts, Managing Director at Tribal Worldwide London, said: “As digital products and services become integral to our clients businesses, there is even more focus on their agency delivery capability. This new role has been created as a response to these needs. Mark has a great blend of creative thinking and technology experience, and I know he will be a strong addition to the leadership of the agency.” Smith himself added: “I am excited to join Tribal as they further evolve to meet the demands of an ever-changing and complex digital landscape. Tribal has a history of stand-out creative work with digital at its heart. I’m looking forward to help shape the agency of the future.”




Zimmerman CCO David Nathanson announced this week the addition of new creative leadership at the agency to not just grow the scale of the agency, but also the scale of its ideas. This approach to growth seems to be working, as since CEO Michael Goldberg's return just months ago, Zimmerman has announced a string of wins that has included Michaels, American Media, Chico's FAS, Broward Health and The Fresh Market. The exciting new hires include Jesse Potack, who joins the South Florida agency from McCann New York and will serve as Zimmerman's EVP, Executive Creative Director and Andre Felix from Mood/TBWA Brazil, who becomes Zimmerman's new SVP/Digital Creative Director. In addition to new hires, agency vet Lee Gonzalez has been promoted to SVP/Group Creative Director and will join Potack and Felix in Nathanson's new powerhouse team.

Zimmerman CCO David Nathanson announced this week the addition of new creative leadership at the agency

Nathanson said: “While the agency's commitment to growing retail business is the end, there is renewed drive to continue to advance the means. We are proud to find talented people who share our unwavering understanding of business, but couple it with new thinking and innovation. Responsibility must never be an excuse to forgo brilliance.” Goldberg added that the new hires are “Human Killers,” which he said is exactly what they look for in leadership at Zimmerman. He elaborated: “Human when it comes to the collaboration on things better and bigger. Killers when it comes to an obsessive focus on using ideas to solve business problems.”


David & Goliath


David Angelo, Founder and Chairman of creative agency David&Goliath (D&G), has announced the appointment of 12 new hires across the creative department, including Brandon Davis Nick Hine and Rick Utzinger as creative directors. The hires come at a time of accelerated growth for the agency on the heels of recent new business wins. Davis joins D&G after spending time freelancing in New York and Los Angeles, before which he was a copywriter at Wieden + Kennedy in Amsterdam, and Hine joins after serving as global executive creative director on Infiniti at TBWA\Chiat\Day in LA. Utzinger, finally, joins D&G from TBWA\Chiat\Day where he was creative director on Miller Lite and Buffalo Wild Wings.

David & Goliath has announced the appointment of 12 new hires across the creative department

Angelo said: “We are excited to welcome this new wave of creative talent and their diverse skill sets to the agency. Our recent new business growth has allowed us to expand and continue to create strong campaigns with the brave, challenger legacy we’re best known for.” Davis said: “D&G has been doing great work for a long time. I’m excited to do what I can to continue that tradition and have fun while doing it.” Hine said: “I love the idea of working for an independent agency where the owner sits in the building and is involved heavily in the work.” Utzinger adds: “I’m excited for new challenges, and there are so many talented people in the building.”

In addition to Davis, D&G welcomes the following hires to round out the creative team:

  • David Sullivan, Associate Creative Director: Copywriter by trade, Sullivan joins the D&G team from RPA where his most noted creative work was an acclaimed Super Bowl spot featuring Matthew Broderick paying homage to Ferris Bueller.

  • Rob Casillas, Senior Art Director: Casillas has a strong career working in multicultural advertising agencies and was most recently Associate Creative Director at LatinWorks, prior to which he was an Art Director at Fire Station and Conill.

  • Sheldon Melvin, Senior Art Director: Melvin most recently joins D&G from Zambezi where he created award-winning work for TaylorMade and Ashworth Golf, prior to which he was at The Pitch Agency and Goodby, Silverstein & Partners.

  • Brett Westnedge, Art Director: Before joining D&G, Westnedge spent time at goodness Mfg on Bolthouse Farms, Toshiba, and Vail Resorts, before which time he was at Crispin Porter + Bogusky where he worked on American Express OPEN, Coke Zero, and Old Navy.

  • Dan Hass, Junior Copywriter: Hass was previously Copywriter at GS Design in Milwaukee, where he worked on brands including Harley-Davidson, Showtime, and The Muscular Dystrophy Association.

  • Nicole Lague, Junior Copywriter: Lague recently graduated from VCU Brandcenter, during which time she received a merit award from the One Show Young Ones College Competition.

  • Austin Ho, Junior Art Director: Ho holds a Bachelors of Fine Arts (BFA) in Advertising from Art Centre College of Design, Pasadena.

  • Henry Hsu, Junior Art Director: Hsu also joins the agency after completing his BFA in Advertising from the Art Centre College of Design, Pasadena.

  • Steven Pham, Junior Art Director: Pham comes to D&G after stints at Opening Ceremony as an Editorial Assistant as well as MoMA (Museum of Modern Art) as a Film Assistant. He is also an alumnus of Art Centre College of Design.




Nik Studzinski, who previously served as executive creative director at Droga5’s European office, is joining Karmarama as chief creative officer and equity partner. He will join Karmarama in August, replacing founder and chief creative officer Dave Buonaguidi, who left the agency last summer. Studzinski spent the past five years at Droga5 in both New York and London. During his time there, he worked on campaigns for brands including Puma, Mondelez International, and Coca-Cola. He also was one of the founders of the agency’s European office. Before joining Droga5, he served as creative director at Mother London. Caitlin Ryan, the group executive creative director, and Sam Walker and Joe DeSouza, who will continue as joint executive creative directors, will report to the agency's board.

Nik Studzinski is joining Karmarama as chief creative officer and equity partner

Of his appointment, Studzinski said: “I've enjoyed an incredible journey with Droga5 and it took something exceptional to make me even think about leaving. Karmarama is a dynamic independent agency with a unique spirit, incredible talent across all the disciplines, and a great offering from advertising and content through to mobile and data.” Jon Wilkins, the executive chairman at Karmarama, added: "Nik is one of the most progressive leaders in the creative world and a respected craftsman. He’s also a genuinely great guy and will help us bring more creative firepower across the entire breadth of our offering.”


Deutsch North America


Deutsch North America CEO Mike Sheldon announced this week the hiring of Madonna Deverson as EVP of Brand Intelligence, a new role for the agency. As part of Sheldon’s initiative to align bi-coastal agency resources, Deverson will co-report to the LA and NY Chief Strategy Officers and will be primarily based out of Deutsch’s LA office. Deverson joins Deutsch from Ogilvy & Mather, where she worked since 2011, and was most recently Senior Partner/Executive Director, Head of Intelligence Group. In her new role, Deverson will work across all brands on the agency’s roster to simplify complex data and transform it into insights that provide a new foundation for client’s marketing strategies. In addition to working with the planning and strategy departments, new business, and client teams, Deverson will be involved in the development of intellectual property and thought leadership.

Deutsch North America has hired Madonna Deverson as EVP of Brand Intelligence

“We’re thrilled to have Madonna on board,” said Sheldon. “She is a key hire for us and will be integral in our development of original and shareable work. She’s a secret weapon with the ability to turn information into consumer insights. She sees the big picture without missing any of the fine details and will be a major asset to our existing and future clients.” Deverson adds: “Information is everywhere and just like journalist, we need to absorb facts and ideas from many sources in order to tell compelling and culturally relevant stories. I'm really excited to be joining such an entrepreneurial, collaborative agency. They don't make excuses and are not afraid to put work into the world that will connect with and provoke people.”




TBWA Asia president Philip Brett, has announced the promotion of Tuomas Peltoniemi to regional president.

 During Peltoniemi’s leadership of DAN Singapore, it was consecutively recognised as one of the leading digital agencies in Southeast Asia. He will now expand his focus to growing the broader region’s digital and technology capabilities as well as spearheading innovation for TBWA across Asia.

 Based in Singapore, Peltoniemi will report to Brett and work closely with Luke Eid, global president of DAN. 

Following Peltoniemi’s new role, DAN Singapore will be led by Eero Aalto, previously business director. 

Peltoniemi has been with the TBWA network for three and a half years. He was previously based in Helsinki where he was Managing Director and Partner of !NOOB, which he lead from a startup business to Finland’s “Digital Agency of the Year.”

TBWA Asia has announced the promotion of Tuomas Peltoniemi to regional president

“DAN has enabled us to not only provide our clients with highly specialised digital services, but it has also accelerated how we innovate as a creative company. Tuomas will play an integral role in bridging new and emerging technology and practices into our broader, integrated offering,” said Brett.

 Peltoniemi himself, meanwhile, added: “I couldn’t think of a better place to be right now. Asia is leap-frogging the world when it comes to digital and innovation. We, as a network, are well-poised for the future of digital and I’m thrilled to take the lead for us in Asia.” Of his replacement at DAN, he adds: “Eero has been instrumental for the agency in providing digital excellence to clients in Singapore and throughout Southeast Asia. He has a wealth of experience in digital and is well positioned to drive the Singapore digital offering in the future.”


Grey London


Grey London has promoted managing director Bill Scott and managing partner Natalie Graeme to the roles of UK Group managing director and managing director respectively. In his new role, Scott will be responsible for group operations and driving further integration between the agency’s advertising, shopper, digital, production and social business units, as well as collaboration with the wider network. Graeme, who has overseen the growth of Grey’s Vodafone account to £100 million, will preside over creative services and Grey’s content division. She will focus on developing the agency’s structure to ensure it can produce innovative work. Meanwhile, managing partner Nicola Wardell has been promoted to client services director, replacing Sarah Jenkins, who steps up to chief marketing officer. Jenkins replaces Catherine Davis, who left Grey last week to be Cheil UK’s chief growth officer for Europe.

Grey London has promoted managing director Bill Scott and partner Natalie Graeme

Scott said: “It’s through increased collaboration that the best and most innovative ideas are born, and it’s that kind of surprising work that we want to be making. Integrated wins over the past two years like General Mills and McVitie’s, plus the fact that 80% of our clients already work with more than one business unit, show how compelling the offer at Hatton Garden already is. Graeme added: “I want to foster an entrepreneurial spirit in the agency and create an environment in which our talent can push the limits of what advertising is and does.”


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