The humble confidence of The Dubs - #AnnualSpotlight

Published by

As our number-one ranked content agency on Creativepool, The Dubs certainly has a few noticeable Annual wins under their belt – and 2020 was no different.

Crowned our People's Choice Small Agency of the Year and awarded the People's Choice in Publishing, the team at The Dubs is rightfully one of the best agencies in the community, and one that clearly knows its worth.

For this Annual Spotlight, we had a chat with ECD Tristan Fawley from The Dubs to learn more about the team's experience with the Annual and some future projects for the next 6 months.

The Annual 2021 final submissions deadline is on Thursday, 10th June! Enter now to grab your slice of creative immortality.


What feels unique about The Annual?

The balance of a creative focus but within a commercial industry.

How does it feel to have won the Creativepool Annual Awards?

Fantastic! Looking at the competition and other winners, we are immensely proud to have won. 

Will you be entering again this year? If so, what are your hopes?

We will be. High hopes of course, our creative output as an agency is strong so feel confident for the awards again this year.


Can you tell us more about your winning submissions and what you think impressed the judges?

We won for ‘The Little Book of Data 2’ for Aviva Investors. A highly creative coffee table book showcasing 100+ data visualisations sourced by Aviva Investors and lovingly crafted by The Dubs. What makes it unique is the blend of the carefully curated subject matter with the creative approach. Financial services can be very data heavy but often not very creatively led, so to be able to work on a project that pushes the creative format forward within this industry is very special. 

What advice would you share with other agencies and individuals looking to grab a prize?

Look to where creativity can differentiate your output. Submit work from industries where traditionally creativity is not the norm, this will allow your creative output to shine brightest.


How do you feel Covid has impacted the creative landscape in 2020?

With everyone being isolated, creative collaboration has become more difficult. However, this can’t and shouldn’t limit the requirement to excel creatively. Continual effort to ensure the highest creative standards should always be the basis for any project. The annual is therefore an important way to showcase creative excellence even during these challenging times. 

What are your hopes for 2021 and beyond?

 Of course, for the pandemic to lessen and for us all to be able to work collaboratively in person again and importantly, for those who have been impacted the most to rebuild their lives and careers.


What is your most exciting project in the next year?

We are bringing new clients into our agency over 2021, at the core of all these relationships is the want to deliver to the highest levels of creativity. Winning Creativepool awards show what is possible and continues to drive the team forward to excel to even higher creative standards in the future.


More Inspiration



Why a very self-aware Gen Z is rejecting hustle culture

Speaking as someone that didn’t even realise they were a millennial until it was already too late (I’d already got heavily into the craft beer scene of my own volition), I honestly can’t say that I spared much thought for the...

Posted by: Benjamin Hiorns


Jackdaw or magpie? Borrowing versus learning

When is someone else's good idea just too good to resist? Bad artists borrow, good artists steal. Or is it the other way around? Or are the best artists the ones who use the right tools or learn to make better ones? Corvids are great. And great...

Posted by: Richard