The evocative video artistry of Andrea Pierri - #MemberSpotlight

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Andrea Pierri thinks of himself as a creative video maker, and if there is one thing that certainly isn't missing from his videos, that is creativity indeed.

From poetry to visual arts and communications, Andrea can gain inspiration from almost anything and anywhere, constantly hungry and curious, ever so adventurous. His videos are inspiring works of art which capture the eye and mind, leading the viewer on a journey that shines and overflows with Andrea's personal story and his creativity.

For this Member Spotlight, we are getting to know an extremely talented video maker and an inspiring creative professional from the Creativepool community.


How did you get into the industry?

Since I was a kid I’ve always loved drawing and painting, so I guess it became natural for me to work later in the field of visual communication. I became fascinated by the power of animation, the language of cinema and film editing, however, I never really had a clear idea on what I would do when I grew up. It all happened by accident or fate.

Where are you based now and who do you work for?

I am based in Italy, where I work for several studios and production companies locally, in Europe and in the U.S.


If you weren’t in your current industry, what would you be doing?

Probably some form of quiet manual work. I could see myself as a dedicated luthier or a creative baker.

Can you explain your creative process?

I start collecting images, sounds, texts, materials… anything that seems to be relevant for the project. Then I sketch, mix, melt, cut, modify… keeping a keen eye on the purpose and the direction of the work, but also leaving an open door to causality. Later, as some sort of digital sculptor, I take away what I feel being unnecessary and I move forward.

How would you describe your style?

Actually I don’t know what is my style. I’ve worked for a variety of clients and projects with different goals and visual techniques. Sometimes my images are clean and minimal, some others come out as rough and hazy. But there is a common search for the visual story in all aspects of what you do.


Which individuals do you gain inspiration from? Do you have any heroes in the industry?

Inspiration can come from anywhere, from the paintings of Franz Kline to a deli’s coupon, from the poetry of Nick Cave to the sound of the rain ticking at my window - anything that surprises and stimulates me. These days I love the work of Alberto Mielgo, Raoul Marks, Yorgos Lanthimos, to name a few. 

If you had to pick one ideal client/employer, who would that be and why?

I do not have a specific name in mind, but whoever does anything proactive to create awareness about the environment and the world’s socio-political landscape will catch my attention and interest.


How has technology affected the way you work?

Even though my work is mainly done digitally, my approach to a project is basically traditional. I take notes, I sketch, I watch and I think, before starting to work on my computer. Technology on one side distracts me, but on the other side helps me a lot. It gives me the possibility to “undo” and so to experiment and explore new fields and languages freely and fearless.

What’s your secret to staying inspired and motivated?

Being curious, being hungry, being generous.


What’s the work achievement you’re most proud of?

I am happy with most of my work. In a project, I don’t value only the final result, but also the process and the people Iwork with. I was particularly proud when Treccani asked me to use my film “Moon” as representative of the word “animation” in their 21st Century Encyclopedia release.

How do you recharge away from the office?

Spending time in the quietness of nature. I am lucky to have my studio located on a river bank.


What is one tip for other aspiring creatives looking for work?

Don’t rush, listen, think, explore, risk, repeat. Then don’t forget to promote yourself.

What is the one thing that you would change about the industry?

I’ve met unknown artists with terrific talent struggling to survive in the industry and I think that is a real pity for everyone. I wish big institutions like governments and major corporations had more active participation in discovering and sponsoring talented artists.

Any websites, books or resources you would recommend?

Ever heard of Creativepool? ;)


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