Leaders

ad:
*

#techtuesday: A sky full of drones, AR Brian Blessed, Apple's latest purchase and more

Published by

The swarm of drones illuminating Miami Beach

**

Amsterdam-based Studio Drift has choreographed 300 drones to mimic a flock of birds over the beach during this year's art week in Miami. Presented by Future\Pace gallery and BMW, the Franchise Freedom installation debuted last night outside the Faena hotel complex in Miami Beach. The artwork was created by Lonneke Gordijn and Ralph Nauta of Studio Drift, who programmed the drones to simulate natural murmuration behaviour seen in starlings and other birds. Mounted with lights, the drones swarmed in formation over the

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
*

Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement at touch Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant...

Posted by: Creativepool Editorial
*

Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial