Leaders

ad:
*

Scooter brand Lime slams its riders in new print work

Published by

Following rising tension over the reckless riding of electric scooter users in France, leading brand Lime has launched a light-hearted print campaign through Buzzman encouraging better behaviour.

As the electric scooter situation in Paris comes to a head with negative media coverage fuelling the fire and anti-scooter measures on the rise, the brand has repositioned as a mature and responsible urban mobility leader.

Despite the fact that one in 10 Parisians use electric scooters and one in four intends to in the future, there has been growing concern about the conduct of riders around the city.

Lime's campaign consists of three ads featuring bold and negative statements that catch the eye before making a point in a tongue-in-cheek way.

The work launched in the capital recently and will be rolled out in all Metropolitan France.

 

*

 

*

 

*

Comments

More Leaders

*

Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
*

Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement at touch Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant...

Posted by: Creativepool Editorial
*

Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial