Andrew Trotman is CEO and Founder of KOMI Group, the award-winning social media marketing, talent and content licensing agency who, as well as providing exceptional service to clients, owns its own social media brands such as It’s Gone Viral. Today, Andrew has compiled some top social media resolutions for businesses to consider upholding in the New Year.
Many people use the energetic shift of a new year to make resolutions, whether they be personal or professional. While we don’t necessarily think you need to wait until a new year to make positive changes, when the earth completes another lap around the sun and we welcome in all the fresh ideas and attitudes that a new year naturally evokes, it’s a fantastic time to take stock on your social media activity and make some commitments for the new year ahead.
Navigating the latest updates with social media of latest trends, new platforms, rules, and tips can be confusing and overwhelming. We see businesses either failing or soaring at trying to harness them. We’ve taken what we know from our expert insight into social media trends and developments and put together some resolutions for you to adopt in 2023.
Social media will continue to grow with the same momentum we’ve seen in recent years so we encourage you to look back on the last year at your successes and challenges and take on board some of these social media resolutions for your best chance to maximise your impact in 2023.
Treat social as the new search
Our data shows that in 2022, 40% of consumers took to social media to search for purchase recommendations, travel inspiration, and help with decision-making. We predict this will increase to 50% in 2023 as people search for personal recommendations from other users. Just look at the meteoric success of #BookTok.
The popularity of books and authors has skyrocketed since social became a hot new source of literary inspiration. TikTok has recently produced ads that show how beneficial it is to use as a search function. Businesses should harness their social channels and take action on the opportunities presented.
Get your e-commerce on TikTok
From what we have seen at KOMI, the click-through rates and user success placing purchases via TikTok is the lowest of all social media platforms, but as communities grow, the trust in the shopping function will build.
E-commerce via social platforms will increase in 2023 and we expect TikTok will become the number one platform as communities grow and trust in the shopping function builds. Businesses need to get organised to capitalise upon this ASAP!
Explore a New (Social) Hobby
We predict that BeReal, the new social platform that has been rising the last year, allowing users to share unfiltered snapshots of their day at any time, will die out in 2023. To keep a social media platform alive and thriving, the developers need to ensure consistent changes and an engaging community.
This is something BeReal lacks, and soon consumer fatigue will set in –so it is worth exploring new hobbies and channels to maximise engagement levels for 2023.
Exercise (YouTube) More
YouTube will focus more on community and interaction between users. The statistics show the average monthly active users on YouTube is among the highest of all platforms, whereas its weekly active user rate is the lowest of all platforms. 2023 will see a real shift as people use it as a social platform to build a community more.
As it is starting to get into ‘YouTube Shorts’, TikTok and YouTube will continue to steal ideas from each other and soar as a result. TikTok supplies short-form, bite-sized content to watch in little time. YouTube is still considered a destination platform but will start to bring in a more news-type feed approach for users. Consider exercising your YouTube channels to better effect and reap the benefits!
Tap into micro-influencers
Micro-influencers will surge in utilisation in 2023 as brands will better acquire the advantages of authentic partnerships with loyal followings. By using a micro-influencer, the credibility of a brand increases versus if they used a macro influencer with millions of followers.
Micro-influencers are on the rise with a growing community that drives engagement, and businesses need to harness this surge to their benefit.
Brands will seek long-term partnerships with social publishers and creators to incorporate authenticity and transparency into their brand strategy. One-off influencer campaigns will become outdated, and the leveraging of creators and publishers will be increasingly beneficial.
In the long run, building a loyal consumer base will allow brands to exceed in the new year and increase engagement. Therefore, quit the one-off partnerships and focus on the longer-term wins!
Switch your community to YouTube
Instagram will struggle as we get into 2023 and creators will find the benefits of using other platforms to build a presence. This means businesses will begin to move their advertising to YouTube, rather than Instagram.
If a user is committed to watch a 4-minute video, they are more likely to watch a 15-second advert to continue their video, whereas they will scroll past a ‘Sponsored Post’ on Instagram because they wish to view short-form content. Viewer rates of adverts is much higher on YouTube than any other platform, which is where advertisers will start to put their money. Save money and invest more efficiently!
Build on your awareness
Businesses will start to look at YouTube vs. TikTok in 2023. Linking back to social being the new search, now is the best time for businesses to launch on YouTube as it will be a simple way to gain engagement and build awareness from Gen Z consumers.
It is easier to showcase the benefits of a product or service through visual content and therefore, businesses need to continually think: How do we make sure we are at the top of social and the answer, my friends, is community!
In summary, we predict 2023 will offer bigger and better opportunities for businesses and especially if they take note of some of these pithy social media resolutions. Aligning social media habits with up-and-coming trends will help your business jump into 2023 in a far better shape to reap the social rewards.