Trends

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Spotify sponsors Take F**king Risks podcast

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Global music streamer Spotify has become the new sponsor of London-based brand and ad agency Mellor&Smith’s bi-weekly podcast series.

TFR: The Podcast features interviews with a host of professionals who have pushed boundaries by taking risks and the programme, named after the agency’s mantra and event series Take F**king Risks (TFR), will now be delivered to premium and non-premium listeners.

The show is presented by Mellor&Smith founder and MD Paul Mellor (pictured, back left) and event co-ordinator and creative Cookie Tabinor (pictured, front left) as they invite guests to share a bottle of champagne while discussing their experiences.

UK podcast listening is on the rise and Spotify believes the thought-provoking interviews will inspire the audience to apply the interesting theories and issues discussed to their own lives and careers.

 

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Card luck

The latest instalment sees legendary advertising copywriter Drayton Bird talk about his path into the industry, thoughts on advertising and career, which spans over 60 years.

Previous interviewees include aspiring extraterrestrial, Dr Adriana Marais, who discusses leaving Earth for Mars and Rob Estreitinho, senior strategist at VCCP Kin, on why his tweet bemoaning the lack of female creatives in advertising went viral in 2018.

Ofcom recently reported that the number of weekly podcast listeners has almost doubled in five years (from 3.2m or 7% of adults aged 15+ in 2013, to 5.9m or 11% in 2018) with the steepest growth seen in young adults aged 15-24. Mellor&Smith's show will contribute to the increasing demand for unique content in the space.

“We know our audiences well and are certain they’ll love the irreverence of TFR Podcasts and the calibre and range of guests who are interviewed,” said Emma Hopkins, creative solutions lead at Spotify. “As a platform, we're always excited to support creative talent by providing listeners with inspiring content that can be accessed 24/7.”

Listen to the latest and previous TFR: The Podcast episodes here.

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