Retail trends 2019: Ian Scott

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Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019.

The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of sale is no longer the be-all and end-all for brands.

What will be the biggest trends in 2019?

Marketing agencies are becoming more important to brands, especially retailers, as spend moves further into the marketing channels as they can offer a broader


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