In advertising, it's important that you keep up with the latest technology in order to figure out more efficient and effective ways to connect with your consumers.
Today, we interview director of technology, Ivan Mayes, to get his take on where the industry is going with its constantly evolving innovations.
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool Editorial
Carlsberg is launching a new global brand campaign - Do the best things begin with curiosity? Probably - championing that all progress in the world starts with a spark of curiosity. The new campaign from Fold7 follows consumer research that...
Posted by: Creativepool Editorial
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial
Sterling Agency February 5th, 2019, in the afternoon
PLEASE remember that technology is just the medium, NOT the message. Technologists trying to influence creatives are no different to the accounts department trying to influence ideas. Remember when the media buyers were the nerds of advertising and the creatives were the stars? AdTech is the revenge of the nerds.The medium is NOT the message, despite McLuhan's prediction. Please always remember that no matter how clever the targeting, if the message isn't compelling, it's all just a waste of time.