Leaders

ad:
*

Rebrand Roundup: The return of London North Eastern Railway, Brighton Pride gin and other stories

Published by

BrandCooke – London North Eastern Railway

***

Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to Edinburgh to Inverness. It was operated by private companies Virgin and Stagecoach, but the companies could not meet their promised payments in their contract, allegedly caused by lower passenger numbers and revenue than was forecast, according to The Guardian. The trainline has now been temporarily renationalised and

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
*

Leaders

Nick Lawton on running a family business

Low-skill roles can teach you a lot and leave you with tons of insights. One key takeout is definitely how to hate low-skill roles with a passion. Nick Lawton was lucky enough to do some cold-calling in London some time after uni, and that made him...

Posted by: Creativepool Editorial
*

Leaders

Patola Figueroa on being a woman in the creative industry

There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...

Posted by: Creativepool Editorial
ad: Meerodrop