Leaders

*

Rebrand Roundup: FC Barcelona, BBC2, Mailchimp and more

Published by

FC Barcelona – Summa

*

European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans.

The new logo, created by Spanish consultancy Summa alongside the club’s in-house design team, sees the FCB initials dropped with the new crest (below) being easier to produce across digital channels.

*

The intention is to better convey Barcelona’s values and attributes as a global powerhouse and the strategy adopts two overarching expressions. FC Barcelona relates to the footballing nature of the institution, whereas the term Barça

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Choose chaos, not stability - With Strategic Planner Manabu Kudo

"Mistakes have always been my best friend." We've talked at length about how stepping out of your comfort zone is one of the best ways to stimulate creativity. Playing safe isn't always the best option, and it is sometimes necessary to take risks in...

Posted by: Creativepool Editorial
*

Leaders

Why your work environment matters – With Group CEO Russ Lidstone

"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...

Posted by: Creativepool Editorial
*

Leaders

Diversity Drives Creativity – with CCO Owen Lee

If we want more tech wizards, more creativity, more diversity, we need to be exciting and fun again. The creative industry used to be the 'best place to work.' Over time, that fun got diluted and the purpose of the whole industry arguably got...

Posted by: Creativepool Editorial