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Rebrand Roundup: A plastic-free supermarket, the British Cycling Awards and other stories

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Made Thought – Plastic Planet/Ekoplaza

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London studio Made Thought looked to the style of old propaganda posters when designing its identity for the world's first plastic-free supermarket aisle. The aisle is located within an Amsterdam branch of Dutch supermarket chain, Ekoplaza. Here, over 700 products stocked on the shelves are contained within plastic-free packaging, which – although closely resembling the look, feel and strength of real plastic – is made using natural, 100% biodegradable materials. Each item features a logo designed by Made Thought, which was brought on board

 

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