Leaders

ad: Meerodrop
*

Rebrand Roundup: A fresh identity for Ukraine, a typeface for London and other stories

Published by

Banda – Ukraine Now

**

A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived. These three adjectives were most commonly associated with the country when brand strategy work was carried out by Ogilvy UK, which began the project with an audit around perception. After former president Viktor Yanukovych suspended the Ukraine-European Union Association Agreement in 2013, he sought closer ties with Russia, which

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Felix Schmidt on the value of risk

Some people enjoy a good challenge. Others simply thrive in one. Felix Schmidt was just appointed country manager at partnership automation provider Impact and he has already high hopes for his future in the company. Having learnt about his past...

Posted by: Creativepool Editorial
*

Leaders

Jake Barrow on greatness from small beginnings

COVID-19 has pulled everybody's focus out of balance. But the drive of Jake Barrow is unfaltering, which shows how great of a leader he is to his team. 'Sic parvis magna,' as it appeared in a popular video game series. Jake was born in a small...

Posted by: Creativepool Editorial
*

Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
ad: Meerodrop