On 6th June, 2269, the Greatest Party of All Time will take place around the world. We will not be around to see it. But creativity is also about leaving something for the next generations to experience and enjoy, isn't it?
Peter Dean, Co-Founder of Novagram, has this crazy beautiful idea about throwing a party over 250 years into the future, and that concept alone enabled him and his team to win People's Choice during the Annual 2020 celebrations.
We won't steal any more time from you before you read about Peter and his amazing team. For this Annual Spotlight, we shed a light on one of the winning projects of Annual 2020 and Peter's own experience with the awards!
The Annual 2021 final submissions deadline is next Thursday, 10th June! Enter now to grab your slice of creative immortality.
What feels unique about The Annual?
I think it’s the sense of community. Because Creativepool is like a social network for creatives, there’s an intrinsic feeling of camaraderie and belonging.
How does it feel to have won the Creativepool Annual Awards?
The award is shared between me and Mike Ogden – we founded the 2269 project together – and of course we’re delighted to have won. In particular we’re happy to have won a People’s Choice award. That’s important to us because, at the heart of the 2269 project is a vision of an incredible global party in the year 2269 and you can’t have a party without people!
Will you be entering again this year? If so, what are your hopes?
There was a project I was particularly keen to enter this year though its launch has been pushed back, which means I wasn’t able to enter it this year, but it will be eligible to enter next year. I’m really happy with how it’s turned out, so watch this space…
Can you tell us more about your winning submissions and what you think impressed the judges?
The 2269 project is like nothing else Mike or I have ever worked on. Its vision is huge, yet manifested in a simple poster designed to last centuries and to be handed down through generations. We think that the idea of ‘The Greatest Party of All Time’ – bringing everyone together regardless of religion or politics – resonated with our creative peers, particularly in a year when we had to keep our distance from others. We received many supportive messages from Creativepool members saying that they found the idea of 2269 compelling and the print we created beautiful and unique.
What advice would you share with other agencies and individuals looking to grab a prize?
I would say that you should get used to talking and writing about the work you’ve done and try hard to see it through other people’s eyes. All creative work is communication and that doesn’t stop when the brief is complete – being able to articulate why you did something a certain way and how it can improve people’s lives is important too, especially when it comes to putting together a concise summary for an award.
How do you feel Covid has impacted the creative landscape in 2020?
Covid has physically separated people from friends, family and colleagues over the last year or so, but creatives are a resourceful, tech-savvy bunch and I feel that we have adapted pretty well to the ‘new normal’. At the same time I sense that the pandemic has generated a lot of creative work as brands have sought to upgrade their online presence, find new ways of reaching their audiences and have made adjustments to their short-term priorities.
Anything that can give people a sense of belonging and encourage some broader thinking during difficult times is a good thing. The Annual is an opportunity to take a step back from the daily grind and find some inspiration in the creative work of others.
What are your hopes for 2021 and beyond?
I’m going to answer this through the 2269 lens because that’s a project all about the ‘beyond’. This year is about extending the reach of 2269 – we’re looking at producing versions of the poster in other languages, as well as a low cost (and even a no-cost) version. We are also regularly sending prints out to well-known people that have inspired us in one way or another and we’re now working with a talented writer to help further our reach online. Further languages will be added in the years to come, we also intend to grow recognition of our annual One Day event on June 6th and add a charitable trust that invests for the future.
What is your most exciting project in the next year?
There are a few things I’m working on at the moment, but it’s our branding and labelling for an award-winning English sparkling wine producer that I’m excited about. It’s under wraps right now, but will be launching soon. If we won an award for that, I think it would be a terrific boost to the wine producer who may find a newly appreciative, creative audience. I’d love to have the opportunity to crack open a bottle to celebrate its victory too!
Good design isn’t exciting if you keep it to yourself, so having our creative work adorning bottles of wine that people will buy in restaurants and shops is a fantastic feeling. In this way, it’s the same as the 2269 print that Mike and I created: when someone you don’t know decides that their life will be a little better for including some of your creative work… that’s the best feeling in the world.