Nissan has kicked off a campaign fuelled by the call of the open road and people who love adventure, bridging the gap between TV, social and real life experiences to highlight the 2015 Nissan Altima as the ultimate road trip companion. The fully integrated Altima Weekend campaign, created by TBWA\Chiat\Day LA, includes TV and online films, as well as an online contest hosted on Twitter with an opportunity to win one of four epic weekend adventures.
Nissan and TBWA\Chiat\Day LA have kicked off a campaign fuelled by the call of the open road and people who love adventure
The “Monday Morning” spots, airing on TV and online beginning today, feature a young couple returning home from an exciting weekend in their Altima, just in time to get ready and head out for work on Monday morning. The array of items found in the car hint at – but do not explicitly reveal – where the couple has been and what fun they have been up to on their epic weekend road trip. Four versions of the film each portray a different road trip destination as evidenced by the distinct local knick-knacks found in the couple’s back seat - from barbecue sauce and ticket stubs, to a Heisman Trophy winner and musical instruments.
Nissan invites viewers to use the back seat clues to discern where these so-called weekend warriors have travelled in each story, and to tweet their guesses using the hashtag #AltimaWeekendContest. Those who guess the destinations correctly will automatically be entered to win a chance to live out one of these four weekend adventures in a brand new 2015 Nissan Altima.
Nissan invites viewers to use the back seat clues to discern where these so-called weekend warriors have travelled in each story, and to tweet their guesses
Jeremy Tucker, vice president of marketing communications and media, at Nissan North America, said: “The Nissan Altima is the perfect road trip companion for people all about seizing the day and living with excitement. Altima is Nissan's best-selling vehicle and one of the top-selling cars in the United States – thanks to its distinctive exterior and interior design, rewarding driving experience and innovative, driver-focused technology.” The contest runs through September. In October, four winners (and a guest if they choose), will hit the road to recreate one of the four road trips revealed in the campaign.