2024 trends made everything look the same
Be Bold with Colour Choices - I will avoid fluffy, soulless gradients and use colour strategically. Instead of following trends like mechanically perfect green-to-purple fades, I'll embrace solutions with purpose and individuality.
2024 trends made everything look the same
Revive Typography with Character - I will steer clear of dull, lifeless sans-serifs that strip away personality. Instead, I’ll embrace the charm and readability of serifs, proving they work for all generations and screens. If I must use a sans, bring uniqueness and elevate the design, not reduce it to blandness.
2024 trends made everything look the same
Honour Iconography’s Craftsmanship - I will resist the trend of diluting heritage brand icons into meaningless blobs. Instead, I’ll delve into their history, making them relevant and compelling for today without losing their essence. A brand’s symbols should tell a deep story, not disappear into obscurity.
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Challenge Predictable Themes - I will reject the obvious and resist clichés like fire for a brand named “Fire.” Instead, I’ll strive for lateral thinking that stretches imaginations, pushes boundaries, and captivates audiences.
