Leaders

*

New Instagram Updates & What They Mean For You

Published by

Yesterday Instagram announced a new feature, allowing users to add hashtags and profile links to their bio. The update comes a few months after Instagram enabled you to follow hashtags for further ease in exploring the topics you like and discovering new accounts linked to your interests. thus constantly growing your in-app community.

With all these new updates, spending time exploring your favourite things on Instagram has never been easier!
But what does it mean if you're trying to get noticed?

*Image by Rayambler7

For budding photographers and videographers, getting more reach for your work within the creative landscape is a big draw of the update.
Tagging your content individually, as well as your account now means double the exposure.

As for profile links?
Announce and promote collaborations, linked accounts, and inspiring users with a simple link to give your personal brand more depth and variation.

(Both can be added by clicking "Edit Profile' on your account)

*Image by Sudhir Sahani✈

Instagram's constant innovation with ease of use for its end users is seeing it secure it's position as a heavyweight in the social media top 5, with no signs of disappearing anytime soon. Predicted effects of this new update will see time spent on the app skyrocket with users searching, tagging, and following more than ever before. 

*

Image by Graeme Quentin Breydenbach

But, with more tagging ability than ever before, doesn't that mean more clutter to break through?
When everyone has the ability to cash in on easily increased exposure to their account, how will you make sure your work still stands out in a crowd enough to be noticed by the right people?

We'd love to hear what you think!
Share your thoughts on Instagram's latest update in the comments below.

Earn money or license content from over 10 social media platforms with a few easy clicks.
Try Lobster Now

Comments

More Leaders

*

Leaders

The creative industries need #MoreThanWords to ensure real change

We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...

Posted by: Creativepool Editorial
*

Leaders

Brands, it's time to address the UK's widening inequality gap

The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...

Posted by: Creativepool Editorial
*

Leaders

Dreams of Diversity with Emma Robson

Ingenuity head of events Emma Robson loves travel, food and football. While she dreams of a way in which she can blend all of these passions together, Emma also dreams of a more diverse advertising industry, one in which brands are not afraid to test...

Posted by: Creativepool Editorial