McCann Worldgroup dominated the 2015 Campaign Asia-Pacific Agency of the Year Awards. With the global marketing firm being ranked the most creative agency network in Greater China and taking home the largest number of “Agency Of The Year” awards. In addition to McCann Worldgroup being named the overall “Greater China Creative Agency of the Year,” McCann & Spencer Hong Kong was also named “Hong Kong Creative Agency of the Year” and Spencer Wong, the CEO/CCO of McCann & Spencer Hong Kong, was named “Greater China Agency Head of the Year.” Weber Shandwick China, meanwhile, was named “Greater China PR Agency of the Year.”
McCann Worldgroup dominated the 2015 Campaign Asia-Pacific Agency of the Year Awards
McCann Worldgroup won three Gold awards that recognise the best talent in Greater China. In addition to Spencer Wong being named Greater China Agency Head of the Year, Karen Lo of McCann & Spencer Hong Kong was named Greater China Account Person of the Year. Also, the “Fantastic Four” of McCann & Spencer Hong Kong (James Reeves, Michael Li, Annie Yip and Zero Kwok) were named the Greater China New Business Development Team of the Year.
The global marketing firm was ranked as the most creative agency network in Greater China and took home the largest number of agency awards
In addition to winning six of the top awards, McCann Worldgroup also took the No. 2 spot as both China's and Taiwan's Creative Agency of the Year and as Greater China Integrated Agency of the Year. McCann Health China was the only healthcare agency among any of the winners, taking bronze in the Greater China Specialist Agency of the Year category. In the individual talent arena, McCann & Spencer Hong Kong's Spencer Wong was named runner-up as Greater China Creative of the Year in addition to his top position as Greater China Agency Head of the Year, and Eunice Wong from that same Hong Kong agency was runner-up as Greater China Strategic/Brand Planner of the Year.
Spencer Wong was also named runner-up as Greater China Creative of the Year
Harris Diamond, the global CEO of McCann Worldgroup, said of his agency's Asian awards accomplishment: “China is one of the fastest-growing and most dynamic advertising markets in the world. I am very pleased to see this recognition that our agencies and our creative talent in China are the best in the world. Under the leadership of Jesse Lin, our Greater China CEO and APAC vice chairman, we will continue to push growth, innovation and multi-platform solutions that build brands in China locally, regionally and globally.”
The traits that won over judges this year were adaptability and reinvention
The traits that won over judges this year were adaptability and reinvention, with established agencies that had the confidence to tear up conventional organisational structures to embrace change picking up awards across the board. Besides McCann, BBDO and JWT Taipei both exhibited similar efforts to redefine and transform their roles, and were rewarded accordingly, claiming China Creative Agency of the Year and Taiwan Creative Agency of the year respectively. OMD, meanwhile, claimed Media Agency of the Year in Hong Kong as well as a Bronze in mainland China (where Mindshare took Gold), whilst ZenithOptimedia took top honours in Taiwan. Isobar, meanwhile, swept the digital awards, claiming Gold in all three territories!