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Launch of Foxtrot Papa marks a new approach to content marketing

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Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has officially launched this week, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are redefining themselves as “Content experts,” but with nearly 13 years of experience in strategic content marketing, Foxtrot Papa’s standing as one of London’s original content natives is both unique and undeniable.

Having operated since 2003 under its former name, FP Creative, the agency has already produced content for premium global brands such as Ford, Longines and Jaguar Land Rover, the agency's largest incumbent client. These long-standing client relationships are evidence of Foxtrot Papa’s proven track record for helping blue-chip brands share their stories through purposeful content.

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The new agency will offer strategic content marketing services to clients through a simple, three-step process:

  • Find: the first step to relevant and impactful content comes from using data-driven insight to inform its brand and content strategies

  • Tell: focuses on creative storytelling through best-in-class, in-house production

  • Propel: ensures that all content is distributed, measured and evaluated across appropriate PR and social channels.

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To deliver on this promise, the agency’s strategic management has been bolstered by the hiring of former BMB managing director Dan Gregson. In his short time at Foxtrot Papa, Dan has been pivotal in driving the vision for the new agency and in shaping its unique product offering. He has also played a key role in winning new clients including TUI, Odlo, and Responsible Travel.

Matthew Franey, CEO and founder of Foxtrot Papa, said: “Ever since we began working in this space nearly 13 years ago, we have been producing impactful content of the highest quality for some of the world’s biggest brands. And since the advent of the smartphone and social media in particular, we’ve been at the sharp end of a fundamental shift in the way that brands and agencies have approached marketing. Strategically driven content has always been part of our DNA, but the ever-increasing shift towards content-based marketing has required us to evolve. Foxtrot Papa marks the start of a really exciting chapter for us, as we are perfectly placed to leverage our unique status as content natives to create thoughtful and engaging content for some of the world’s leading brands.”

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