Packaging design has arguably become one of the most sophisticated, holistic and powerful examples of the designer’s craft.
With around 40,000 packs to choose from in your average supermarket the challenge is to stand out. Packaging on a supermarket shelf has less than three seconds to grab your attention. Got your attention? Now they need to withstand your close-up scrutiny.
We've pulled together some of the amazing designs from fantastic agencies showcasing their skills on our site.
How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...
Posted by: Creativepool Editorial
Sometimes my day just feels precisely like this ‘50’s(?) game of ‘Domino - Circus’. Which is basically ‘match the pairs you idiot’. Or rather more romantically ‘ce jeu amusera les tout petits et les plus grandes.’ As the languid...
Posted by: Richard
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
