From YouTube, some of the finest female minds in the creative business provide us with a bit of insight into their working lives.
Rosie Arnold
It's all about enthusiasm and charm rather than being a tough cookie.
http://www.youtube.com/watch?v=zap6aBId9aw
Paula Scher
You have to have a sense of who you are and hold onto it.
http://www.youtube.com/watch?v=hJAYnXqT1i4&feature=related
Tiger Savage
Never give up. Have lot's of passion. Just go for it.
http://www.youtube.com/watch?v=cgu8m4j_Nn4
Nicola Mendelsohn
Are we giving our children the right education to seize the opportunities?
http://www.youtube.com/watch?v=PwS37RC0kZ8&feature=relmfu
Laura Jordan-Bambach
I'd like to think we're moving into the realm of being more entertaining and useful.
http://www.youtube.com/watch?v=5jf1KHrxA-U
Nicky Bullard
You will always find a better idea, you've just got to work hard.
http://www.youtube.com/watch?v=2eCQbxf-YLs
Emma de la Fosse
There needs to be much more emotion in direct advertising.
http://www.youtube.com/watch?v=RyU7WSCNujI
Susan Credle
We've got so many ways to communicate these days we get a little confused.
http://www.youtube.com/watch?v=pncxmjNIShE
Tess Alps
Creativity doesn't have to have a tangible output, creative thinking is just as important.
http://www.youtube.com/watch?v=4VNexLTvvEE
Becky Power
You get to be creative everyday and not many people can do that.
http://www.youtube.com/watch?v=qWyT1rPHVGE&list=UUsdVgIA0yPVGwyJ2Mfr4RHQ&index=1&feature=plcp
John Fountain is a freelance copywriter
Follow @fountainjohn
