Leaders

ad:
*

Indigo Award adds Design for Social Change category

Published by

This year, Indigo Award held the honour of hosting its second annual ceremony in the heart of Costa del Sol in Spain.

The stunning beach town buzzed with some of the world’s best and brightest in design as the industry’s leading talent from over 85 countries came together to shake hands, salud their successes and engage in a night of small bites and speeches among a community of like minds from across the globe. Set in Malaga’s iconic Picasso Museum, the celebration was one of Indigo Award’s proudest achievements to date.

With the submissions in entry, our prestigious panel of judges were faced with an unexpected challenge: a new category had surfaced and thus a consensus was reached. There was such a high number of admissions relating to social issues that behold — a new category was born: Design for Social Change.

Designers are gifted with the unique ability to reach a desired audience, influence and bring awareness to a more conscious future through design. We feel that such an extraordinary standard has been met to advocate change that it’s our pleasure to honour those hardworking individuals who are making a difference through their innovative brands and design concepts.

The Indigo Award 2019 Design for Social Change main title went to The Industry—Mapping the Dutch Drug Economy by Submarine Channel. Here, an interactive platform guides us through 17 stories in 3D of which the user can navigate each location backed by a narrative from weed farms to cocaine fields.

*The Industry—Mapping the Dutch Drug Economy by Submarine Channel

2019 shortlisted winning entries in the category include such entries as LessRefugees by Granyon stole our hearts through a concept which helps raise awareness of the 65 million who are refugees today. 

*LessRefugees by Granyon

The slogan 'Cancer never rests, so neither do we' by SomeOne earned an accolade through a global campaign backed by Cancer Council—the only Australian charity working across every area of cancer research. 

*Cancer never rests, so neither do we by SomeOne

Best Friends Home by Next was too cute to go unnoticed and too critical of a case to overlook. Here, the revamping of a brand strives to promote Melbourne’s most significant animal shelter, an icon since 1910, bringing new relevance and purpose to a longstanding cause.

*Best Friends Home by Next 

Do you have a design that prompts global leadership and brings awareness to social change? Be the next face of Indigo Award's new prestigious category Design for Social Change. Get your submissions in by the EARLY BIRD DEADLINE of September 30th for 15% off.

Winners of Indigo Awards have experienced an increase in business as well as worldwide recognition—your design could be the next to shine. Let Indigo Award be the first to commend you!

To see more on this year’s winning designs for the new category visit 2019 Indigo Award winners Indigo Award.

Comments

More Leaders

*

Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant self-improvement,...

Posted by: Creativepool Editorial
*

Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
*

Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial