How a digital in-house team won 17 awards in just 3 years | #AnnualSpotlight

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The Annual 2021 winners have been revealed, with some of the most exciting companies in the history of Creativepool. RT Creative Lab was one of the top winners, with 8 Bronze and Silver awards collected across a range of different categories.

RT Creative Lab made its debut in The Annual 2019. They believe in the power of good stories and their work is often focused on history, education and unique approaches to digital narrative. But don't take our word for it; read the interview below to learn more about their creative process.

In this Annual 2021 Spotlight, we are uncovering the secrets of RT Creative Lab and what made their Annual 2021 submissions so special.

View The Annual 2021 Winners!


Tell us about your winning submissions! What do you think impressed the judges?

For The Annual 2021 we submitted a series of projects dedicated to the anniversary of Victory against Nazi Germany in the Second World War. We thought that it was important that we should try to talk about WW2 legacy with younger audiences through new media. #VictoryPages is the versatile social media documentary commemorating the 75th anniversary of the defeat of Nazi Germany. It is a story of Victory told by the young for the young, using the tools and language of digital media over five social networks, employing visual art, interactive formats, 3D animations, Virtual & Augmented realities. The judges praised our unique storytelling approach, the way our projects accurately transfer stories from the past into our “digital” present times. And it was really meaningful for our team to read all the valuable feedbacks from the global Annual jury.

What felt unique about taking part in The Annual?

It is always exciting to share your projects with the creative community - and Creativepool is the perfect platform for just that.


If you could name one reason that made you choose to enter this year, what would it be?

Sharing our ideas and executions with Creativepool community. Plus The Annual always enlists a diverse and amazing panel of jurors.

How do you plan to display your award?

On our website and our social accounts, for sure.


Will you enter again in 2022? If so, what are your hopes?

Yes, and finally after 12 bronzes and 5 silvers in the past 3 years we hope to win a Gold Annual!

What advice would you share with other agencies and individuals looking to grab an award?

Keep on creating innovative and meaningful projects. Great and crafty storytelling always wins hearts and minds.


How does winning awards such as The Annual impact your business?

It is always great to be among the winners at different global creative awards. Such competitions help our team at RT Creative Lab to see how our works fit into current global creative agenda and if we are following and even setting the trends. 

This year’s winners are a testament to the power of creativity in hardship. How did Covid restrictions influence your winning projects and how did you approach these new challenges?

The past 2 years for creative and media industries have been a tough challenge, to say the least. But such challenging times are a perfect storm to search for creative solutions, to look for new ways to communicate with your audiences. So we were trying to search for these solutions through digital space, trying to experiment with new formats and platforms that have been evolving during the pandemic. 


What are your hopes for the industry in 2022 and beyond?

Hopes to finally get back to normal, get back to physical attendance of awards, festivals, forums and creative gatherings.

What is your most exciting project in the next year?

We are creating a big online educational project called VKHUTEMAS.ACADEMY - this will be a digital platform telling the story of the “Russian Bauhaus”, or VKHUTEMAS, - state art and technical school which basically launched design education (graphic, architecture, industrial design etc) in Soviet Russia over 100 years ago.


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