Leaders

*

Grey Mexico's YouTube tutorials kill two birds with one stone

Published by

Latin American hardware store Construrama has launched a new campaign informing consumers about DIY best practices, while at the same time helping to rebuild Puerto Rico following hurricane damage in 2017.

Two years ago, the country was hit by the worst weather it had experienced for 100 years and the devastation is still being felt with many homes and buildings needing attention.

The new work from Grey Mexico features a series of YouTube tutorial videos that see the hosts on location at some of the areas that were hit. As they offer DIY tips to viewers, the videos show the presenters repairing real damage caused by the hurricanes at schools and community centres affected.

DIY or ‘how to’ video tutorials are one of the most commonly searched genres on YouTube and are growing at a rate of around 70% each year. However, most of them don’t physically achieve anything beyond being a demonstration.

The Construrama clips offer practical advice for online viewers at home while also doing their bit for the storm damage.

 

 

Comments

More Leaders

*

Leaders

Brands, it's time to address the UK's widening inequality gap

The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...

Posted by: Creativepool Editorial
*

Leaders

Dreams of Diversity with Emma Robson

Ingenuity head of events Emma Robson loves travel, food and football. While she dreams of a way in which she can blend all of these passions together, Emma also dreams of a more diverse advertising industry, one in which brands are not afraid to test...

Posted by: Creativepool Editorial
*

Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial