Leaders

ad:
*

Engagement better than eyeballs for brands

Published by

Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for.

A panel at Creativepool’s Connect: London festival agreed that it is better for content to work smarter to win lasting loyalty

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
*

Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
*

Leaders

How to design with empathy and inclusion

Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...

Posted by: Creativepool Editorial