Trends

ad:
*

Desperados set to intoxicate the dance world with Paintworks

Published by

Dance music festivalgoers are in for a colourful treat this summer as tequila-flavoured beer brand Desperados launches a new body-painting experience at a series of events in the UK.

The Paintworks activation, developed by creative agency Twelve, will invite revellers to express their creativity with psychedelic body art and offer a complimentary bottle of Desperados to everyone who takes part.

The unique marbling experience will launch at We Are FSTVL (25-26 May) tomorrow and continue throughout the summer at BoomTown (7-12 August), Elrow London (17 August) and South West Four Festival (24-25 August).

Once the sun sets, the vegan-friendly organic patterns will come to life with the UV paint radiating among the crowds to create epic party moments. Paintworks is part of Desperados latest campaign, which positions the brand as an iconic party beer for a new generation of festivalgoers.

“As the original tequila-flavoured beer, Desperados has always stood for wild experimentation and creativity,” said Izabela Glodek, brand director for premium beers at Desperados parent company, Heineken UK.

“Festivals are an opportunity for people to escape and live their alternative lives. Where they dance into the night with strangers, dress up in clothes they otherwise wouldn’t, put on their glitter and party paint.”

Desperados has become known for launching interesting activations in the physical space. Earlier this month, its Deep House campaign from WE ARE Pi and Jack Morton won a branded content silver Creativepool Annual award and the brand recently announced Skyfest, the first festival to be held in a hot air balloon.

 

 

Comments

More Trends

*

Trends

Augmented Reality Crash Course For Junior Creatives

When should you use Augmented Reality? Is it the tactic right for your current campaign? Today, we dive into "the what," "the when," and "the why" behind AR to find out.

Posted by: Kevin Forister
*

Trends

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman
*

Trends

Green City Solutions: Breathing Air Back into Cities

Air Design were fortunate to have had a studio workshop with Green City Solutions last March to learn how their revolutionary technology, which revitalises and breathes clean air back into our polluted cities, can be effectively incorporated within...

Posted by: Air Design Limited
ad: