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Crafting the authentically unexpected with this talented CGI artist | #MemberSpotlight

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Where would you be if not for your creative career? Whenever someone asks you that, 'border control' is probably pretty further down in your list. And yet, according to Anthony Young's career advisor, that's where he would be now, if not for 3D art.

Anthony describes his own style as 'authentic but with a twist', and it's immediately clear to anyone looking at his work why he would say so. Anthony always looks for the unexpected, the slightly different way to do things, and he has an extremely visual memory too, which means he rarely ever needs any reference to begin with.

In this Member Spotlight, we are learning more about Anthony Young, freelance CGI artist from Birmingham.

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How did you get into the industry?

At Staffs university studying Technology I was introduced to 3dsmax which I used to create images and animations for my subjects. At my first job I worked for an industrial engineering company producing 2D CAD drawings. Steadily I became involved in producing marketing images and animations describing how their industrial filters work using particle effects with animation. Over the next 10 years I worked across architecture, landscape and product sectors blending my technical and artist skills to showcase products and places. Following an unfortunate event I was thrown into the freelancing world and have been been ever since working on a variety of still and moving projects on products places and spaces.

Where are you based now and who do you work for?

I live and work in Birmingham and I freelance creating images and animations for a mixture of creative agencies, architects, interior designers and product marketing departments.

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If you weren’t in your current industry, what would you be doing?

Good question… well, according to my careers advisor I would be in border control!

Can you explain your creative process? What makes it unique?

I am a visual person and sometimes I don’t have any references so that where I start. I look at competitors and existing products to see what already been done and is kind-of expected. I then go off on a tangent and influenced by current, modern and retro styles I work up images and play blasts that still “fit” but bring something different. These are presented to the client as options which then are worked up to be, or influence the final results.

How would you describe your style?

Authentic with a twist.

Which individuals do you gain inspiration from? Do you have any heroes in the industry?

As computer graphics is such a wide area covering everything from modelling to simulations there are so many heroes. Jesse Pitela has really helped make fluid simulations accessible with his training. Tyson Ibeleis a super talented animator and programmer he has created the particle plugin tyflow single handedly. Its epic bringing features and speed that just never existing previously just to name two.

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What tips would you give to aspiring creatives looking for work?

Practice your craft and think about who you're approaching and what they need, then look at your offering. If the gap is too big or vague close it up. Allways be professional and don’t give up, when you're not looking create.

What tips would you give to other professionals to get more clients?

Be brave and look for opportunities. Be friendly genuine and clear about how you can help.

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What kind of tools/kit/software could you not do without?

V-Ray is a really capable render that keeps adding features that you cannot live without. Two widescreen monitors just make life so much easier and productive from building digital models to self learning.

What’s your secret to staying inspired and motivated?

Balance is the secret to life so look where others don’t and bring some of that with your own interests into your work. 

What’s the work achievement you’re most proud of?

Its hard to pick just one as I have been fortunate to work on really exciting projects where I been able to showcase and hone a skill. 

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What is the one thing that you would change about the industry?

The emphasis on qualifications. It's our work that tells the story, not just certificates.

Any websites, books or resources you would recommend?

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