ad: Annual 2024 Now Open For Entries!
*

CP Loves... "Scrapheap Symphony" by Chris Cairns

Published
 

You might think that glitchy dial-up modems and clunky printers are a thing of the past and that their rightful place is rotting away in a landfill somewhere. However the thing is that modern, quieter technology just doesn't cut the mustard when it comes to assembling electronic device orchestras which recreate classic songs such as 'The Times They Are A-Changing' by Bob Dylan. This is exactly what production company Partizan has just done for the new range of Brother printers, you can, and should, watch the commerical here... - it is quite remarkable.

The Scrapheap Symphony, as it is known, is a full-scale orchestra made from 97 old, battered, reengineered printers, scanners, copiers, fax machines, hard drives, modems and huge dot matrix printers. Each machine was re-wired to make a MIDI orchestra which was programmed by the company Is This Good?

Director Chris Cairns, "Hacking so many devices robustly in such a short period of time was a challenge but you can sleep when you're dead, which is particularly relevant if you die of sleep-deprivation. What did we learn? Don't hot glue microswitches onto stuff unless you love really horrible noises."

Brother_310812_prores-1

Brother_310812_prores-3


Screen-shot-2012-11-06-at-11.11.41


Brother_310812_prores-5

 
ABOUT CHRIS CAIRNS.
Chris Cairns is the director of Partizan, which is an award-winning production company which has gained over a billion online views since it was formed in 1991. It specialises in music videos, commercials, documentaries, feature films, animation, digital and branded content. They have offices in London, Paris, New York, Los Angeles, Berlin and Stockholm. Chris Cairns has previously created commericals for Coca Cola, Swatch, BBC, Cadbury Creme Egg and Land Rover as well as music videos for LCD Soundsystem and Beardyman. 

Jessica Hazel is a writer, blogger and director of Smoking Gun Vintage.

Comments

More Inspiration

*

Inspiration

#MemberSpotlight on product designer Rajeev Karemane

How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...

Posted by: Creativepool Editorial
ad: Annual 2024 Now Open For Entries!