ad: Annual 2024 Now Open For Entries!
*

CP Loves... Heatherwick Studio. Designing the Extraordinary at the V&A

Published

 by John Fountain

                                                          *

After a two-year post-graduate course at The Royal College of Art, the young architect/designer named Heatherwick didn't think twice about his career path.

Directly after graduating in 1994, he founded his studio and burst almost directly onto the public consciousness with his design for the windows of Harvey Nichols.



Just over ten years later, his UK pavilion for the Shanghai Expo attracted the eyes of the world. Consisting of a box 15m wide and 10m high, punctuated by 60,000 clear acrylic rods, it had an extraordinary hairy appearance. Embedded at the end of each rod were seeds, a quarter of a million in all, sourced from Kew Gardens Seed Bank. Visitors outside marvelled at its bizarre indeterminate outline, while those inside were able to inspect the seeds held in transparent bases.

Like all Thomas Heatherwick designs, "Seed Cathedral" began as an in-house trial using various materials and construction methods and he has worked this way from the start. And he has always operated right at the edge of what is possible with any given amount of time, space and resources.

Later this year, an exhibition dedicated to the work of his studio is being held at the V&A. An exhibition that the Heatherwick studio has itself been responsible. Around 70 projects will be represented including his Harvey Nichols window, a 50mm drop of mercury solidified in water and a full-size back section of a London bus.

Heatherwick says, "I want it to feel like a trawl through the studio, as if you'd been given the keys and left to your own devices to wander around."

Heatherwick Studio: Designing the Extraordinary
31 May - 30 September 2012
Sponsored by Ernst & Young


http://www.youtube.com/watch?v=oXbhTHaMwTw

John Fountain is a copywriter

Twitter: @fountainjohn
Visit John Fountain's website

 

Comments

More Inspiration

*

Inspiration

OREO asks us to trust the twist #BehindTheIdea

The new OREO campaign "Trust the Twist”, created by LePub Amsterdam, injects playfulness into daily routines by integrating OREO's beloved twisting ritual. The press spiel declares: “In a world of serious decisions, why not embrace the...

Posted by: Creativepool Editorial
*

Inspiration

#MemberSpotlight on product designer Rajeev Karemane

How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...

Posted by: Creativepool Editorial
ad: Annual 2024 Now Open For Entries!