Inspiration

*

Awesome and Imaginative Food Packaging

Published by

In today’s market, brands and designers have to find increasingly innovative ways of staying ahead of the competition and making us buy their product. One great way to out do your competitors is through packaging. Generally we’re all used to the generic packaging designs, and tend to oversee them day-to-day. However when we see something fresh, cool, or creative we automatically get drawn in, like a moth to the light! 

Enjoy!

Blood Energy Potion

Blood

This gory energy drink is another example of a company completely breaking with tradition. The packaging looks eerily similar to a bag of blood, and even contains a disclaimer – “Not for use intravenously or in transfusions”.

 

Butter Better 

Butter

These single-serving packs of butter also have unusual lid designs. Rather than transforming into a spoon, the lid can be used as a knife for spreading the butter.

 

Parmesan Cheese Pencil

Cheese

The Deli Garage are known for their creativity, and they certainly delivered with this product. These edible cheese pencils are crafted from parmesan, and come complete with a sharpener. Each pencil has a flavoured core – chilli, pesto, or truffle – running down the centre.

 

Coconut

Coconut

Hard, durable and distinctive, the coconut is nature’s own packaging. One company in the Dominican Republic has harnessed this concept, using the shell as packaging for their brand of coconut water.

 

Thelma's Cookies

Cookie

This cute box from US-based bakery Thelma’s adds the wow-factor to their products. Consumers don’t often need persuading to buy cookies, but this packaging will have them reaching for their wallets faster than you can say “chocolate chip”.

 

Fitbuns

Fit Buns

These protein-enriched bread rolls garnered far more interest than they might have done, thanks to this playful design. In the world of packaging design, the simple ideas are often the best.

 

 

Flowers

Flowers

 

Gloji

Blood

Glogi won awards for this unusual design. The light-bulb bottle contains a healthy blend of pomegranate and goji, and, according to the packaging, is “The Juice That Makes You Glow”.

 

Gogol

Gogol

Some packaging serves a double purpose. The Gogol Mogol contains chemical layers which, when activated by pulling the tab, create just enough heat to make the perfect boiled egg.

 

Dino Gum

Gum

Novelty packaging often proves popular with consumers. These designs can either give a twist to a traditional concept, or – like these dinosaur-head gum packets – create a completely new form of packaging.

 

 

Headphones

Headphones

These Noté headphones make a simple point with their design. Turning their purpose into their selling point. 

 

H&M

H&M

A great packaging design for a giftbox. Not very secretive though, but clever nonetheless.

 

Juice

Juice

These juice cartons look good enough to eat. Created by designer Naoto Fukusawa, the cartons are crafted from the skins of the fruit they contain.

 

Kitchen

Kitchen Toolds

 

 

Lasagne Cookbook

Lasagne Cookbook

The recipe becomes the meal with this edible cookbook. Made by a German design agency, the pages are constructed from sheets of fresh pasta, which are then filled with the ingredients to make lasagna. 

 

Lunch Bags

Lunch

Most food packaging is designed to look as attractive and inviting as possible. These quirky lunch bags take a completely different approach, making the food inside appear moldy.

 

Meat 

Meat

These packages of meat might not look exciting, but they’re making use of a technology that’s set to revolutionise the packaging industry. The coloured strip of film changes colour depending on the amount of oxygen present – and indicates whether the food inside is still safe to eat.

 

Milk

Milk

 

Nike

Nike

Nike2

 

Paint Brushes

Paint

 

Pasta

Pasta

Pasta La Vista have taken a light-hearted approach to their packaging design. The cartoon faces and pasta-hair are brightly colored and distinctive, and immediately draw the eye to the box.

 

Popcorn

Popcorn

Designer AnniNykänen took inspiration from the art of origami when designing this popcorn packaging. The box expands as the popcorn is cooked, turning into an angular serving bowl once the kernels have popped.

 

Quick Kiwi

Kiwi

 

Shirt Tea

Shirt Tea

These tiny hangers are an unusual and quirky way of packaging teabags. However, they’re not just for show – the hangers hook onto the side of the mug, making it simple to remove the bag once your tea has brewed.

 

Smirnoff

Smirnoff

Fukusawa is not alone in using fruit skins to package his products. Smirnoff created this unusual design to advertise their range of flavored vodkas.

 

NYC Spaghetti

Spaghetti

 

Spark

Spark

 

Spoon Lidz

Spoon Lidz

These are the perfect solution for on-the-go snacking. The lids of these yoghurt pots, made from a robust material, fold into the shape of a spoon once removed from the pot.

 

Green Berry Tea

Tea

Anni is not the only designer to make use of Japanese origami. These Green Berry Teabags, designed by Nathalia Ponomareva, slowly and gracefully expand when placed in hot water, to reveal the shape of an intricately folded bird.

 

TeaPee

TeaPee

 

Tequila

Tequila

These unusual bottles are moulded into the shape of classic guns. Filled with Mexican Hijos de Villa tequila, they deliver an entirely different kind of shot.

 

 

 

 

By Janet Duane

Comments

More Inspiration

*

Inspiration

10 most valuable brands of 2019 revealed

Apple, Google and Amazon have retained their status as the most valuable global brands, according to new annual research from Interbrand. This year’s Best Global Brands report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon...

Posted by: Creativepool Editorial
*

Inspiration

Member Spotlight: Kevin Myers' art packs a punch

Some of the characters in Kansas City-based illustrator Kevin Myers’ portfolio include Batman, Captain America, Spider-Man and Wolverine. But there are also lesser-known characters like Hellboy, The Main Man and Dawg and Silver Surfer...

Posted by: Creativepool Editorial
*

Inspiration

She Dynasty - a powerful podcast about 'women who rule'

She Dynasty is a powerful podcast about 'women who rule' - successful entrepreneurs, change-makers, c-suite executives and leaders who are making their dreams a reality. The latest episiode unites Valerie Moizel, The Woo ECD/co-founder and She...

Posted by: Hype
ad: