Leaders

ad: Meerodrop
*

AKQA launch a Christmas card that comes to life by voice

Published by

With the proliferation of modern distractions like mobile phones, tablets and games consoles demanding the face time of children across the world, the simple, elegant art of the children’s book has been all but lost in the mobile era, which is particularly depressing around the festive season. With this in mind, and just in time for Christmas, AKQA has launched its 2016 Christmas card, which bridges the old fashioned children's story of old with the modern world. The Snow Fox is a children’s story inspired by the winter tradition of telling stories by the fireplace that comes to life by voice and tells a personalised story to every reader. The story itself is a wintry tale of a young child who adventures through the forest with a newfound furry friend in search of his/her mother. But this is no ordinary story.

*

The Snow Fox is literally powered by words. As the child reads, the story animates. When a sentence is finished, the story automatically transitions to the next scene. Word by word the story comes to life, bringing an element of magic to special bedtime story bonding moments between parent and child. Using the latest technology to turn voice into a reading gesture (a mobile first), The Snow Fox gives new life to the oldest form of story while transforming how we incentivize our children to learn. Using the power of latest iOS 10 operating system, which allows other apps to use the groundbreaking Siri technology Apple have spent the last few years perfecting, the app is able to personalise the story based on name and gender. The experience creates a special video memento overlaying the child’s voice with the animations in the story, creating the ultimate gift to share with family and friends online. It's the perfect Christmas card for the modern age and AKQA has more features planned for the project after Christmas, which will make it suitable for all seasons. The Snow Fox is available now exclusively through iOS, but if you happen to be an Android user, I've included the story in full below. You'll have to fill in your name yourself though!

The Snow Fox is made to be enjoyed by parents and children together as they snuggle up for a bedtime story”

The Snow Fox

*

The moon was too bright. The snow was too white.

(Reader’s name) could not sleep tonight.

(He/she) heard a sound in the air.

And went to see who was there.

Out of the dark came a friendly little fox.

“Hello,” he said. “Want to go for a walk?”

The forest was dark and they needed some light.

So they counted the stars on this beautiful night.

They saw the moon finish its rise.

But up ahead were two scary eyes.

The fox was afraid of what could be there.

But (Reader’s name) was brave and wanted to dare.

“Wait!” said the fox. “Don’t go into the dark.”

But (Reader’s name) went on with (his/her) eye on the mark.

The fox was scared as he sat alone.

But then, heard a voice he was sure to have known.

Out of the dark came (Reader’s name) and another.

It was his favourite fox in the entire world, his mother.

Benjamin Hiorns is a freelance writer and struggling musician from Kidderminster in the UK.

Comments

More Leaders

*

Leaders

Felix Schmidt on the value of risk

Some people enjoy a good challenge. Others simply thrive in one. Felix Schmidt was just appointed country manager at partnership automation provider Impact and he has already high hopes for his future in the company. Having learnt about his past...

Posted by: Creativepool Editorial
*

Leaders

Jake Barrow on greatness from small beginnings

COVID-19 has pulled everybody's focus out of balance. But the drive of Jake Barrow is unfaltering, which shows how great of a leader he is to his team. 'Sic parvis magna,' as it appeared in a popular video game series. Jake was born in a small...

Posted by: Creativepool Editorial
*

Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
ad: Meerodrop