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Agency of the Week: Grey Group

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Grey London launches The Rules of Cheese

This summer, Grey London has re-launched the nation’s favourite cheese brand, Cathedral City. The fully integrated brand re-launch from Dairy Crest, which carries the tag-line “Love Cheese? Welcome to the Club,” underlines some of the nation’s most notable cheese consumption habits. From watching bubbling cheese melt under the grill to eating the last bit of cheese too awkward to grate, each scene highlights the unspoken “Rules of Cheese” Britain's cheese-lovers follow. As well as TV, pre-rolls, VOD, digital OOH and a Facebook

 

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