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Agency of the Week: BBDO

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Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize

Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted initiative to encourage brands and agencies to feature disability in their ad campaigns. The winning campaign, which stood out amongst almost 90 entries, will be revealed in an exclusive launch spot in the 2016 Rio Paralympics Games Opening Ceremony on Wednesday 7th September and will run across the 4 Sales channel network throughout

 

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