In advertising, it's important that you keep up with the latest technology in order to figure out more efficient and effective ways to connect with your consumers.
Today, we interview director of technology, Ivan Mayes, to get his take on where the industry is going with its constantly evolving innovations.
How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...
Posted by: Creativepool Editorial
Product design and innovation consultancy Morrama in partnership with circular manufacturing company Batch.Works, recently announced the launch of a pair of pretty unique headphones. Kibu headphones have been designed and manufactured so that kids...
Posted by: Benjamin Hiorns
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
Sterling Agency February 5th, 2019, in the afternoon
PLEASE remember that technology is just the medium, NOT the message. Technologists trying to influence creatives are no different to the accounts department trying to influence ideas. Remember when the media buyers were the nerds of advertising and the creatives were the stars? AdTech is the revenge of the nerds.The medium is NOT the message, despite McLuhan's prediction. Please always remember that no matter how clever the targeting, if the message isn't compelling, it's all just a waste of time.