Leaders

*

Ads of the Week: Women moving mountains, Drew Barrymore in Crocs The Musical and more

Published by

Sid Lee – The North Face

The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next generation of explorers and includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design. The cornerstone of Move Mountains is celebrating

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
*

Leaders

Learning from Failures with Oliver Fuselier

Few people make their way in your heart like Great Guns USA managing director Oliver Fuselier does. Reading him as he tells stories of his remote and recent past is heartwarming and enough to paint a beautiful, comprehensive picture of an ambitious...

Posted by: Creativepool Editorial
*

Leaders

Don't leave design to designers: we're all in the design team

We are all designers. This is the sentence you will see at the end of this piece, a consideration that many teams fail to realise. Making creative projects requires going through a process. This process can be more or less specialised across the...

Posted by: Creativepool Editorial