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Account Wins of the Week

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Manning Gottlieb OMD – The UK Government

The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new framework aims to benefit citizens, improve transparency in the media supply chain (especially in programmatic buying), and to help “fight fake news.” The Government set out to run a review that could be an example to the rest of the ad industry after a botched 2014 process ended up being challenged by

 

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