Industry

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Record number of brands head to Cannes in 2019

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More brands than ever are set to participate in the Cannes Lions International Festival of Creativity in 2019, with the event due to begin in the South of France on Monday.

This year, over 100 global brands will speak on the stages at the Palais des Fetsivals – a year-on-year increase from 57 in 2017 and 85 in 2018.

Jury members in 2019 hail from innovative global companies such as Samsung, LEGO, Amazon and Alibaba with consultancies including Deloitte, IBM iX and McKinsey confirmed.

A notable rise in Direct to Consumer (DTC) brands talking on stage this year will bring insights on how to use creative retail approaches through digital channels. They include Away, Hubble, Bonobos, Brandless, Candid Co. and Hint Water.

Meanwhile, an expanded brand-focused content programme includes the one-day Brand Marketers’ Creative Summit on Thursday 20 June. Keynote speeches from members of the Cannes Lions/ANA CMO Growth Council will deep-dive into the key challenges and insights facing today’s marketers.

The Brand Marketers’ Creative Summit, supported by CBSi and TIME, is where industry experts and CMOs come together to accelerate creative effectiveness for the year ahead, and assess the need-to-know trends and themes that impact decision-making.

The day kicks off with an informative session hosted by TIME: The State of the World and Its Impact on Business, led by four leading TIME social and current affairs editors. Influential members of the CMO Growth Council will also present keynotes, announcing findings and recommendations from the Council’s 2019 four priority areas: Brand Innovation & Creativity; Data & Technology; Talent & Organisation; and Society & Sustainability.

The CMO Growth Council, in partnership with the ANA, features 25 CMOs from some of the world’s biggest global brands. Chaired by P&G chief brand officer, Marc Pritchard, the council represents the collective agenda of a unified community of marketing’s leaders.

Unilever CEO, Alan Jope, will also share his vision for the role of the marketer to solve global problems; and CMOs from P&G, Facebook, Verizon and Diageo will discuss the changing landscape for today’s marketers in the Wake-Up with the Economist sessions.

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