How to Craft a Winning Annual 2020 Entry in 7 Simple Steps

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There is only one week left to the Annual 2020 late deadline. It is time to get your works ready for submission.

Numerous factors go into crafting the winning entry. If you're wondering where to start, here's our 7-steps guide to a perfect Annual 2020 submission.

1. Upload Your Work

Upload your projects and case studies. This is your chance to provide the appropriate context in the project description, as well as to credit your team members with the MadeIt feature.

Pay extra care to the copy and the quality of your pictures. Good presentation can make a huge difference.


2. Choose Your Category/ies

Our categories are simple. Your choice of a category largely depends on what you want to be recognised for. Is your work a better animation or 3D render? Is it more of a great film or an innovative spot?

You can submit to multiple categories to amplify your chances of winning.

3. See What Your Judges Are Looking For

Heads of agencies and brands, ECDs, CCOs and top marketers make up our most influential juries yet.

We've asked some of them to share their inside guide on how to win an award. You can read all 42 tips in our magazine bespoke article.

4. Explore The Judging Process

Not only do we have some of the finest judges in the world, we are the only creative award with People's Choice. The Annual is not only about a score from 1 to 10.

Big or small, your work only competes against itself. You are judged in isolation, not on what other people have done inside your category.


5. Tell Your Story

Craft your entries and let your creativity move the judges. Play with empathy and storytelling to detail the idea, concept and process that brought your work to life. Use your most engaging copy, but remember to keep it simple.

There is only one way to win the judges over. Tell a story about your work.

6. Submit Your Entry

Make sure everything is in place before you click "Submit". Double and triple-check your copy and categories, ensure you're happy with what you've written and the message you're trying to convey.

If you need any assistance with your submission, we are here to help you craft a winning entry. Send an email to

7. Get Ready for People's Choice

Done! Now you can finally sit back for a while. Or not?

Now is the time to take full advantage of Creativepool’s unique People's Choice. Make sure to invite your business associates to Creativepool, so they can vote for your work.

Spread the word. Creative glory is just a click away.


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