How to choose a social media agency

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Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming and challenging, especially for businesses with limited resources. That's where a social media agency can come in handy.

But how do you choose the right one for your business? Let’s start with the basics.

What is a social media agency?


A social media agency is a company that specializes in providing social media marketing and management services to businesses and organizations. These agencies typically offer a range of services, including social media strategy development, content creation, community management, social media advertising, and analytics and reporting.

Social media agencies work with clients to create and execute effective social media campaigns that help them reach their target audience, increase brand awareness, and drive engagement and conversions. They may also provide ongoing social media management and monitoring services to ensure that clients' social media profiles are always up-to-date and responsive to customer needs.

Overall, social media agencies help businesses navigate the complex and constantly evolving world of social media marketing, leveraging their expertise to help clients achieve their marketing goals and stay ahead of the competition.

Why hire a social media agency?


Social media allows businesses to reach and engage with their target audience in ways that traditional marketing methods cannot. However, managing social media accounts can be time-consuming, and it requires expertise and knowledge of the latest trends and algorithms. This is where a social media agency can help.


Top Social media agencies have the expertise and knowledge to create effective social media campaigns that are tailored to your specific business needs. They are up-to-date on the latest social media trends, best practices, and algorithms, which means they can create content that is more likely to resonate with your target audience. They also have experience working with a variety of industries, which means they can tailor their approach to meet your requirements.


Managing social media accounts can be time-consuming, especially if you have multiple accounts across different platforms. By hiring a social media agency, you can free up your time to focus on other important aspects of your business. The agency will handle everything from content creation to community management, leaving you with more time to focus on growing your business.


Consistency is key when it comes to social media marketing. Posting regularly and at the right time can help you reach your target audience and build brand awareness. However, maintaining consistency can be challenging, especially if you have other responsibilities to attend to. A social media agency can ensure that your accounts are updated regularly, and that your content is posted at the right time to maximize engagement.

Data-driven insights

Social media agencies have access to powerful analytics tools that can help them track your accounts' performance. They can provide you with detailed reports that show how your accounts are performing, what content is resonating with your audience, and what areas need improvement. This data can help you make informed decisions about your social media strategy and make adjustments as needed.


Hiring a social media agency can actually be a cost-effective solution for your social media marketing needs. By outsourcing to an agency, you can avoid the costs associated with hiring an in-house social media team, such as salaries, benefits, and training. Additionally, social media agencies often have access to specialized tools and resources that can help you achieve your marketing goals more efficiently and effectively.

Choosing the right social media agency for you


As we’ve already established, a social media agency can manage your accounts, create engaging content, and help you reach your target audience with consistency and data-driven insights. But how do you choose the right social media agency for your business? Here are some factors to consider.

Determine your goals and budget

Before looking for a social media agency, determine your social media marketing goals and budget. Do you want to increase your social media following, drive traffic to your website, or generate leads? Understanding your goals will help you choose an agency that aligns with your objectives. Also, determine how much you can afford to spend on social media marketing.

Research the agency

Once you know your goals and budget, research social media agencies in your area or online. Look at their websites, social media profiles, and client reviews to get a sense of their services, expertise, and client satisfaction.

Check their experience

Consider the agency's experience in managing social media accounts for businesses similar to yours. Have they worked with businesses in your industry before? Do they have experience managing social media accounts for small or large businesses? Make sure their experience aligns with your needs.

Evaluate their communication skills

The social media agency you choose should have excellent communication skills. They should be responsive to your emails, calls, and messages. Ask them how they will keep you informed about your social media performance and any changes they make to your accounts.

Ask for case studies

Ask the agency for case studies of their previous work. This will help you understand how they work, their approach, and the results they have achieved for their clients. You can also ask for references and talk to their previous clients to learn about their experience with the agency.

Consider their creativity

Social media is all about creativity and engagement. Choose an agency that can create innovative and engaging social media content that resonates with your audience. Look at their portfolio to get an idea of their creativity.

Determine their reporting system

The social media agency you choose should provide you with regular reports on your social media performance. Make sure they have a reporting system in place that suits your needs. Ask them how often they will send you reports and what metrics they will include.

Using Creativepool


Creativepool has hundreds of top social media agencies ready and waiting to help bring your ideas and your brand to life.

Finding a social media agency that fits your needs on Creativepool is simple and effective.

You have 2 main options. Search and contact or post a studiobrief.

1. Search and Contact

The Creative Services Directory is the place for you to be able to search and select the company that best serves your needs. 

After using the search bar, you will be able to view the profiles, case studies and information about each company listed.

When you find a company then you can contact them directly. This is the most effective way for you to be in control of who you work with

2. Post a studiobrief

The second way that you can use Creativepool to find a company that meets your creative needs is to advertise your brief.

Doing so is completely free and to help you along you will be assigned an account manager. Once you have posted your initial brief, they will be in contact with you about what you are looking for and help you amend your brief (if needed) and send it out to the most relevant companies on the platform.

Once posted you will receive applications from companies directly and you can then discuss your needs with the company in more detail.

Posting a studiobrief is by far the easiest approach, free and you are under no obligation to hire any of the companies that apply. It's a flexible and powerful approach to finding a new agency partner that does most of the hard work for you.


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