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How Ogilvy won an Annual award in five seconds for Cadbury

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Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital space with an organic online campaign in 2018.

“Everyone still thinks of Gorilla, but we’ve done some interesting work

 

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